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Summary:

Big names Mark Lucovsky, Vadim Spivak, Richard McAniff, Karen Poole team up to make mobile story telling drop-dead simple.

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If you like sharing photos or videos or following friends on Twitter or Facebook, you should check out Steller – something its creators at startup Mombo Labs call a “trivially simple” way to create multipage, mixed-media stories to share.

Say you go to the beach or a World Series Game, Steller lets you capture video, photos, add text and tell the story of your day — all on your iPhone.

And Steller itself has a pretty great back story. It’s the latest project by Mark Lucovsky — former star engineer at Microsoft, Google, and VMware. When he left VMware in September 2013, he was secretive about his plans but he did say he would be a “customer of cloud, not a maker.” And so he is. The cloud in Steller’s case is Heroku.

Lucovsky and colleagues Vadim Spivak (who built a little thing called BOSH) and Richard McAniff (both also VMware vets) have built a way for users to easily create and share narratives on their iPhones. Karen Poole leads the visual design of the product.

Click on the image below for a little test drive.


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  1. How long before I can load that on my Note3? Come on people. Get over the iPhone centricity.

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  2. Nice simple app…but I don’t see anything impressive about the functionality. It basically looks like a stylized photo album or a simplified power point presentation. Nonetheless…in software, like cooking, presentation matters and simplicity is a good thing. If this becomes popular, I fully expect this to be blatantly copied across the board by Apple, Instagram, etc.

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  3. big names, little app. yawn.

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  4. Been looking for something new! All the big social media sites have become boring nowadays.

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  5. Just went and found examples popping up on twitter @stellerstories and #steller that look very cool, definitely will give this a try!

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