Even if you’re not sure what a “sales engagement platform” is you’ve got to be a little impressed that ClearSlide, which offers one, just netted $50 million in new Series C funding. The Social+Capital Partnership led the round with additional contributions from Greylock Partners, Bessemer Venture Partners and Felicis Ventures.
So back to sales engagement. the idea here is for sales people to be able to share presentations and collaborate on them without resorting to Webex or GoToMeeting and to garner analytics about who views the presentations, for how long, etc.
As I wrote 18 months ago when ClearSlide netted $28 million in Series B money (total funding now stands at $90 million):
ClearSlide … has developed technology that allows sales people to easily share documents via a single URL and use the same URL to initiate phone or chat sessions. The company offers that technology as a web service akin to Salesforce.com.
ClearSlide’s name may also ring a bell because it’s the company that last year acquired SlideRocket, a presentation software company acquired then sold off by VMware.
The company said it will use the cash to scale up to better support a growing customer base — which it claimed doubled last year. Name-brand customers include LinkedIn, Intuit, and Comcast.