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Apple on Wednesday announced that its iTunes Festival will finally be making its stateside debut. The show will take place during SXSW in Austin, Texas from March 11-15 at ACL Live at the Moody Theater. The festival will include sets by Coldplay, Imagine Dragons, Keith Urban, Pitbull and ZEDD, with more artists to be announced. Up until now the iTunes Festival has traditionally been a free 30-day show held in London. If you’re not heading to Austin, you can still catch all five nights of performances for free as a live or on-demand stream from the iTunes Store.