As part of an innovative program partnership with Opower, E.ON UK saw its customer engagement levels skyrocket in October after rolling out a digital Saving Energy Toolkit to its 5 million residential customers. Among other things, the Saving Energy Toolkit provides customers with analysis about their energy use, costs and comparative usage patterns in their neighborhood. The program allows customers to see how their energy use compares to other similar E.ON customers’ homes, understand their energy use patterns throughout the year, and view a breakdown of monthly energy costs.
In the video interview below, E.ON UK’s sales and marketing director, Anthony Ainsworth, discusses why his company is making deep investments in customer engagement initiatives and how digital initiatives like the Saving Energy Toolkit represent a highly cost-effective way to build trust and loyalty vis-à-vis energy consumers.
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