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Summary:

Dropbox is fighting hard to win the enterprise cloud storage market, and Dennis Woodside may have the experience it needs to head up that effort.

Dennis Woodside

Dropbox just scored a world-class operations veteran for its executive team: Dennis Woodside, who was until last month the CEO of Google’s Motorola Mobility, has just joined the storage outfit as chief operating officer.

Woodside had been at Google for over a decade. He only took over Motorola Mobility, which Google sold to Lenovo in January, in May 2012. Prior to that, he was president of Google Americas, and before that he headed up other regional Google operations in Europe and emerging markets.

Though a lot of that work involved dealing with ad agencies and the like, it’s fair to say Woodside knows a thing or two about selling software-as-a-service into the enterprise and small business and striking partnerships to aid that effort. Which is handy, because that’s what Dropbox is trying to do.

Though this direction had been apparent for a good year or so – in 2013 Dropbox hired a Salesforce strategist and a VMware technologist — it became established fact in November, when the firm released its first business version.

Dropbox recently picked up $250 million in funding, reportedly giving it a valuation of $10 billion, and now it needs to fight hard to fend off low-cost cloud storage rivals from Amazon to Microsoft and, of course, Google itself. Woodside will be the man who commands those efforts.

According to the Wall Street Journal, Google chief Larry Page was full of praise for his departing employee. “Dennis and the team have reinvented Motorola, with wonderful products like Moto X and Moto G,” Page said. “I wish him all the best with his new big job at Dropbox.”

  1. Dropbox is great, we have in on all our Pcs and laptops.

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