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Health care startup Welltok, which has developed a platform to help consumers make wise choices about their health, has raised a $22 million Series C round of venture capital. New Enterprise Associates led the round, but IBM (via its new Watson group) and Qualcomm also pitched in. One of Welltok’s products, CafeConcierge, uses Watson’s cognitive computing capabilities as the basis of its personalized medicine approach. IBM, of course, is betting big on Watson as a source of future revenue and has vowed to invest $100 million in companies willing to integrate Watson into their products.

  1. It’s all about the platform these days.

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