Perhaps embattled social scoring platform Klout no longer needs to secure that comeback CEO Joe Fernandez wanted. According to report from Recode, customer service cloud software company Lithium Technologies is in the final stages of acquiring the startup for $100 million.
It seems like an interesting time to sell, given that Fernandez recently spoke to The Next Web about Klout’s latest “evolution” — a focus on sharing and engaging with content that pushed aside the Klout Score, a proprietary metric meant to measure influence on social networks like Twitter and Facebook. But if the acquisition is true, then it’s likely that the Klout Score will get a lot more attention from Lithium, a company that is known for consumer insights for brands and websites.
But Klout has struggled to find its footing over the last few years after raising a $30 million Series C in 2012 (based on a $200 million valuation). Tweaking algorithms, launching Klout for Business, and even partnering up with services like Bing haven’t pushed Klout much beyond its initial influencers.
Both Klout and Lithium declined requests for comment on the report.