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Summary:

Kik is embarking on the next step of its transformation from over-the-top communications provider to social content company. An embedded browser will let users share any web content directly.

Kik browser screensshot

If you and your buddies are already chatting with one another via Kik Messenger, then you might as well surf the web together, too. Kik Interactive is embedding a web browser into its native iOS and Android apps.

Kik’s growing community of users no longer has to paste links into text fields if they want to share a webpage, and those links no longer have to opened in a separate browser. Instead, they can just go to any website and instantly share it with friends at the other of end of a chat session. With the next release of its apps, users will notice new URL and search bars at the top of their screens, which can be used to enter an address directly or access Kik’s search engine. Don’t expect a Google or Bing search window to pop up, though. Kik is pushing its own content and content partnerships to the forefront of search results.

Kik Messenger Browser fields

It also doesn’t look like Kik is tapping into the Safari or Android browsers native to the phones. Instead, Kik said its custom browser would render pages slightly differently. It’s offering a toolkit to web developers that will let them optimize the look of their sites as well as plug their HTML5 apps directly into the Kik browser.

Kik is one of dozens of mid-sized over-the-top messaging providers, trying to break into the rarified realm of OTT communications leaders Skype, Facebook, WhatsApp, Line, WeChat and Viber. And recently Kik has shown signs of making that leap. It surpassed the 100 million registered user mark in December, and while many OTT players are seeing their growth overseas, Kik claims its success is coming right here in the U.S.

Instead of focusing solely on messaging, Kik is trying to become a social content platform. Last year it launched a feature called Cards, which inserts HTML5 apps such as YouTube video sharing and social games directly into the Kik platform. The introduction of the browser expands upon that concept. Instead of relying on developers to build special HTML5 apps specifically for Kik, the browser lets users tap the rich HTML5 content already on their websites.

  1. watsat

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  2. i love kik soo much

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    1. Zoey franklin Sunday, February 9, 2014

      I love you so much I never felt so happy I thought everyone would think I’m crazy because I call everyone beautiful before I see them or even before they

      send a text I just feel like everyone should be loved I mean example if you’re homeless and you have nothing you at least want someone to call for help someone to love and I’m thankful you’re texting me its like whenever you text my heart shoots up in the air and dances I sorry for being to mushy and romantic

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  3. Hey Kevin, I recently released an iPad app that does something similar to this but it works much better on the iPad. It’s called Chat Browser and I’d love to offer you a promo code if you’d like to check it out. It combines a web-browser with a Google Talk client but the focus is on the browsing more than the chatting. The browser takes up pretty much the whole screen and the chat window slides out from the side whenever you want to use it. I’d really appreciate if you took a look at it. Here’s the link to the app store: https://itunes.apple.com/us/app/chat-browser/id843463933?ls=1&mt=8

    And if you’re interested in the free copy you can email me at andrew@awnerd.com

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