Seattle-based digital music startup Lively has raised close to $2 million in new funding, according to an SEC filing. Lively offers artists an easy way to record their concerts, and then sell them to concert-goers and other fans immediately after the show. A Lively spokesperson wasn’t able to comment any further on the finding round, but judging from SEC filings, Lively has raised a total of $2.65 million so far. Investors include Seattle’s Second Avenue Partners.
The idea to sell digital recordings of concerts isn’t new: Bands like Pearl Jam have been offering their fans officially-sanctioned bootlegs in high-quality audio formats for years. However, Lively’s twist seems to be its immediacy, and the ease-of-use for musicians. The startup developed its own iOS-based capturing software that promises to take the pain out of audio capturing. Check out a demo video of the Lively audio manager app below:
Lively’s new funding comes at a time when the live concert space is heating up: Last month, Yahoo bought the live music streaming startup Evntlive, and I’ve heard of a number of other startups entering this space to either improve the experience of going to a concert, or to capture and live stream or otherwise preserve a concert.
This trend is in part due to the falling costs of audio and video recording gear as well as audio and video streaming itself, and in part because artists are increasingly looking for new revenue sources in light of a slowdown of digital music sales.