David Pogue, the new face of Yahoo Tech, will be headlining the keynote agenda at Tech Marketing 360, Feb. 18 to 20, in Dana Point, Calif.
As head of Yahoo’s new tech strategy, Pogue will bring expert context to the discussion around traditional versus digital marketing, and the ever-changing B2C and B2B technology industries as a whole. At CES 2014, Yahoo CEO Marissa Mayer announced Pogue’s appointment to Yahoo tech columnist, a position in which he’ll lead what he describes as “the tech site for people who don’t use words like form factor and functionality in everyday conversation.”
Previously announced keynoters include:
- Stacy Martinet, chief marketing officer, Mashable
- Brad Brooks, chief marketing officer, Juniper Networks
- Alison McConnell, EVP, chief growth officer, Leo Burnett Worldwide
- David Sable, global CEO Young & Rubicam
Tech Marketing 360 — Feb. 18 to 20, 2014, in Dana Point, Calif. — is the only event dedicated to technology marketers. Discover the most current and cutting-edge innovations and strategies to drive tech marketing success, and hear from and engage with companies like Mashable, Yahoo, Dun & Bradstreet, ExactTarget, IDC, Microsoft, LinkedIn, Oracle, Leo Burnett, Young & Rubicam, Juniper Networks and others. Join other tech leaders as they share adapting top performing B2C marketing techniques for B2B, keeping up with the shifts in decision making and buying processes, maximizing and measuring social ROI, reconnecting with powerful traditional media to engage tech buyers, creating new audience monetization programs and structures and more. Register at www.techmarketing360.com with priority code GIGA14 and save $200 on passes.