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Summary:

Petnet wants to imbue innocuous pet accessories with intelligence, starting with the food dish.

Petnet smart feeder
photo: Petnet

Petnet, a Los Angeles startup with plans to connect your puppy’s food dish to the internet, just closed a $1.12 million seed round funded Grishin Robotics, Kima Ventures, SparkLabs Global Ventures, Launch Capital and angel investors. The startup plans to use the funds to bring its intelligent connected pet feeder to market.

The Petnet Smartfeeder has an assembly for storing and dispensing food that you can manage from your smartphone. The company isn’t just creating an app that lets you remotely dump dinner into your cat or dog’s bowl with a touch of a button. It’s trying to develop a dietary management system that can generate a custom feeding schedule and portions based on a pet’s age, breed, weight and personal eating habits.

Petnet app

Petnet said it has already taken 10,000 advance orders for the feeder, which it hopes to ship in the second quarter. It’s developed a dedicated iOS app for the iPhone and iPad, but the company said the service can be managed from any mobile or PC web browser. It plans to sell the feeder for $249, though it’s taking pre-orders for $199.

Petnet is part of the inaugural class of Bolt, a new Boston-based accelerator specializing in hardware. It’s the first Bolt company to receive funding, but it’s certainly not the first pet-focused tech company to attract the attention of investors. San Francisco’s Whistle have been scoping out the potentially lucrative market for quantifying canine activity, while DogVacay is bringing Airbnb’s collaborative consumption lodging model to the world of pet boarders.

  1. my cats would destroy this in 5 minutes

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