Jason Hoffman has never been short on opinions. He wasn’t as the co-founder and CTO of cloud computing provider Joyent, he wasn’t as a fixture at our numerous Structure conferences over the years (by the way, Structure Data is coming up in March), and he isn’t in his new role as vice president of corporate strategy and portfolio management at Ericsson.
He proved the latter during an appearance on our Structure Show podcast this week, discussing everything from the cloud market he used to live and breathe to the connected car market his currently employer is doggedly pursuing. It was one of the most fun interviews we’ve done and possibly the most fun I’ve ever had talking cloud computing. Here are the highlights, but you’ll probably want to listen to the whole thing, which also features a great breakdown of the state of mobile networking.
(And if you want to learn more about Hoffman, including how he created Joyent in part to try curing his mother’s cancer, read this profile that Stacey Higginbotham wrote on him last year.)
What Amazon Web Services does right
“Hats off to AWS, still,” Hoffman said. “It just really, really goes to show that … [paraphrasing ex-Google engineer Steve Yegge] a product will always be replaced by an equivalent or lesser product that’s platformized.”
AWS knows what people want, it’s able to iterate quickly and, most importantly, it’s accessible. “I continue to expect AWS to just really take that … retail and buying experience type capability and proceed to just rip into all the traditional IT players and do pretty well,” Hoffman said.
However, if understanding platforms, users and business were all it took to be the top cloud provider, Microsoft might very well be in that same spot. “The basic difference between Microsoft and Amazon internally that I don’t think a lot of people appreciate is Amazon … really has turned themselves into one platform used internally and externally,” Hoffman explained. “… Microsoft internally, like Google internally, is a bunch of islands.”
What Google needs to do
“What Google needs to basically do is sit down and say, ‘One, this is going to be a permanent line of business for us and is not going away,’ which Amazon has been very vocal about saying. The second thing they gotta do is they have to say, ‘Not only is it not going away, we are planning for it to be as large a line of business for us as our advertising business.’ … Number three, that ‘We’re willing to contractually do the things that need to be de done to sort of get the trust of large customers.’”
Oh, and spend tens of millions of dollars over the next few years to ensure it becomes a leader in the space.
Asked whether he thinks it will actually do these things, especially pledging to make cloud as big as advertising, Hoffman joked, “Well, I don’t know. I’m just telling you what they should say.”
Why OpenStack might be a lost cause
“The big challenge around OpenStack stuff is that everyone that’s there talking, talking, talking, talking, talking — none of them has ever run infrastructure. So they have no idea what they’re talking about,” he said. “And there’s a few vocal people that do and have done stuff, and they’re just not able to push things through that entire process as rapidly as they should.”
What’s wrong with the process, Hoffman continued, is this: “You have a process that’s like governance, governance, governance, governance, governance. Run VMs, run VMs, run VMs. And what the process needs to be about it accessibility, accessibility, accessibility, accessibility, accessibility, accessibility. Platform features, platform features, platform features, platform features.”
Until someone contributes the pieces of the stack that OpenStack needs to become a real platform, Hoffman doesn’t see it amounting to more than the Unix-based Common Desktop Environment did as a Windows alternative in the 1990s. “It just isn’t gonna happen,” he said.
What ‘cloud’ means to carriers
“Just like a lot of the internet-facing and webscale companies had to come up with a mobile strategy, on the mobile equipment manufacturers side and even the mobile carrier side, we’re now having to come up with what’s called a digital strategy.”
At Ericsson, that entails everything from managing consumer content to dealing with an internet mostly populated by machines to figuring out how cloud computing will affect the company’s own IT strategy.
“It’s somewhat different in that a lot of the cloud conversation that’s been existing within Ericsson to date has largely been around how does one actually virtualize and then make more accessible really the core of carrier networks, so it’s not even meant to be a public cloud service or even to be consumed by enterprise IT users or anything like that,” Hoffman said. “… The conversation to date has been more around, from the radio access network all the way up to the core network, how does that become more ‘cloudy.’”
The most-important challenges for connected cars
Hoffman, who was at CES this week, also shared some of his thoughts from the show and current efforts to connect everything from baseball stadiums to cars. One of the big challenges to all this connectivity is keeping everything that needs to be online online. “[Y]ou can’t, for example, all of a sudden be driving by AT&T Park and everyone’s tweeting and Instagramming during the game and your car stops working,” Hoffman said.
Carriers or car manufacturers also need to figure out a business model that works for consuming all that data. “You’re not gonna go … ‘OK, it’s $800 a month for your car to be connected.’ No, no thanks,” Hoffman joked. “I really need one that’s gonna go on working during a zombie attack.”