Summary:

Friar is CFO of Square and a former senior finance executive at Salesforce.com.

New Relic continues to beef up its brain trust, adding Sarah Friar, CFO of Square and a former senior finance exec at Salesforce.com to its board of directors. The company also said it’s brought Robin Schulman, formerly Adobe’s legal counsel, aboard as general counsel.

In a statement, New Relic CEO and founder Lew Cirne said Friar’s time spent leading the finance and strategy effort at Salesforce.com gives her “first-hand experience in helping a disruptor evolve into an established market leader.”

News of her appointment comes one month after the company named Hilarie Koplow-McAdams, another Salesforce.com alum, its first chief revenue officer.

New Relic has said it’s on track to hit $100 million in revenue from its SaaS-based application performance monitoring products this year and everyone expects an IPO to come in that period. It’s using some of that money figure out how to wring more value out of all the data it collects while watching all those applications. Cirne has been vocal about his desire to build a mature company that somehow also manages to keep the startup vibe alive.

New Relic gets a ton of respect among people trying to learn what’s really going on with their applications and make them run better. But it also faces an array of hungry new competitors  like AppDynamics and ThousandEyes — as well as legacy vendors BMC, CA, HP and IBM.

Comments have been disabled for this post