3D System‘s big press conference today starring will.i.am actually turned out to be about will.i.am himself, who will partner with brands and lead educational initiatives to speed the mainstream-ification of 3D printing on behalf of 3D Systems. This isn’t the former Black Eyed Peas frontman’s first tech venture; in 2012, the NASA Curiosity rover played a specially-recorded version of one of his songs from Mars. will.i.am was last seen innovating Intel in 2011, and I gotta feeling this partnership will be just as fruitful. At the very least, it should lead to some awkward 3D Systems/Intel CES chitchat. And to think Alicia Keys was available.