Summary:

With Parature, Microsoft gets slick technology that provides self-service, social monitoring, live chat and other capabilties to Dynamics CRM.

Microsoft Dynamics business software group  is apparently buying  Parature, a company that provides cloud-based software companies can use to build their own self-service portals. The software works well with Microsoft Dynamics CRM, so that makes sense.

The deal was reported Monday night by the Wall Street Journal and other outlets with an estimated purchase price that ranges up to $100 million. A Microsoft official confirmed the deal to PCWorld. It is expected to close in 30 days.

Constellation Research Analyst Ray Wang said Parature fills a gap in the Microsoft CRM family providing a self-service knowledge base as well as core customer service, live chat, survey and feedback capabilities as well as social network monitoring and Facebook portal assets, all of which should help Dynamics CRM compete better with Salesforce.com, Wang said

Once known as Cyracle Technologies, Parature was founded 13 years ago by five Cornell students including Duke Chung, CMO and Ching-Ho Fung, CEO. Parature investors include Valhalla Partners, Sierra Ventures, and Accel Partners.

Parature customers include Ask.com, CompTIA, the Environmental Protection Agency,  Hitachi Data Systems, IBM, and IGN Entertainment.

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