Last night at Intel’s CES 2014 opening keynote, CEO Brian Krzanich casually mentioned that the company is rebranding its McAfee Security team, henceforth to be known as Intel Security. While couched as much as possible in “next era” talk, it’s hard to ignore the move as at least partially a reaction to creator John McAfee’s antics in 2013 — including but not limited to a pretty NSFW video on how to uninstall the software that featured half-naked women and plenty of drugs.
Of course, John McAfee is thrilled by the whole thing.
The eccentric millionaire and sometime fugitive — who returned to the U.S. from Belize after the suspicious death of his neighbor in 2012 — spoke to BBC about Intel’s rebranding decision, saying he was “elated”:
I am now everlastingly grateful to Intel for freeing me from this terrible association with the worst software on the planet. These are not my words, but the words of millions of irate users.
Although, it’s likely that McAfee isn’t thrilled the process isn’t going faster: despite the fact that rebranding will begin immediately, the process could take up to a year to complete. And, it’s worth noting that the signature McAfee red shield will still be incorporated into the look.
But it’s the end of McAfee Security, a decades-old brand that has been estranged from its creator for nearly 20 years. John McAfee founded the company as a side project in 1987, growing it into a full-time business before leaving in 1994. Intel completed its acquisition of the brand in 2011, purchasing the security company for roughly $7.6 billion.