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Summary:

Facebook remains the most popular social networking service among U.S. adults, but more and more people are starting to use multiple services, according to new research.

Mark Zuckerberg ringing opening bell
photo: Zef Nikolla

Facebook may or may not have a problem with teens, but it is entrenched in mainstream American life, something none of its competitors in the social media space can match, according to new research from Pew Internet. However, internet users are increasingly branching out and using multiple services.

Among U.S. adults who get online regularly, 71 percent use Facebook, up from 67 percent in late 2012, Pew said Monday in a report. Increased usage was the story at several other sites as well, although in much smaller doses: LinkedIn usage went from 20 percent to 22 percent; Pinterest usage from 15 percent to 21 percent; Twitter usage from 16 percent to 18 percent; and Instagram (owned by Facebook) usage from 13 percent to 17 percent.

An important part of any advertising-based business is how often your users return to your site, and Facebook boasts the highest levels of daily usage as well: 63 percent of Facebook users visit the site daily, “with 40 percent logging on multiple times a day,” Pew said. And Instagram also enjoys a large percentage of daily users, with 57 percent of its users checking in daily. Forty-six percent of Twitter users check in daily, while only 23 percent of Pinterest users and just 13 percent of LinkedIn users do so.

Pew didn’t specifically address the question of whether or not Facebook is losing ground among the teen set, which is a hot topic at the moment. Among 18 to 29-year-olds, 84 percent told Pew they use Facebook, but earlier figures were not provided and users younger than 18 were not surveyed.

Another interesting tidbit in the report looked at how many users of one site also use another social media site. The matrix, provided below, shows why Twitter and Facebook were both very interested in acquiring Instagram last year.

Pew Internet social media matrix December 2013

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  1. Mike Zheng(郑金龙) Monday, December 30, 2013

    Wow, that’s impressive.

  2. I just deleted my Facebook account two days ago. I rarely logged in to the account. The reason I do not follow it daily or hourly is Facebook offered no added value to my life other than taking my time away from other more productive things I could be doing. Friends and family are communicated with via other meathods that are more meaningful and personal. I never got caught up in wanting to know what family and friends are doing every minute, everyday. This is not to say I am anti Facebook, it just never added real value to my life.

  3. Yay Facebook again win, I want to quit but i can’t. Facebook socialize things and businesses and that’s the main reason I am a daily user of Facebook.

    Regards:
    http://bit.ly/1jMDvbN

  4. I am sure a lot of us check into FB daily but the digital greed of companies that are basically charging us to storing minor tidbits of our lives on their servers is getting out of hand,

    I am a daily user of FB and I am noticing a trend of people checking out – permanently and the complaints are always the same. I don’t trust FB is probably the most common I hear. Secondly there are way too many game, ad and whatever notices with no way of actually blocking them or stopping the repetitiveness of them. But hearing users complain that FB doesn’t listen seems to be the most common… Well that makes sense if FB doesn’t listen to complaints or even offer a realistic way to make them, they would know that a better way for users to block repetitive notices is in order, which they obviously don’t. So the wuestion remains – how can FB be trusted with any daily interaction or information?

    However it isn’t all bad and a bit better than alternatives which is what I try to sell my friends and especially my family on. But I am also very tired of fighting FB as well. No matter what FB trick I use to prevent double ads of Candy Crush Saga or Poker, they seem to pop up again, and again. I have a few friends who’ve liked or shared some product ad, religious or some other sentimental spam-a-lot and of course it filters down through all of their friends daily.

    I do like the heck out of groups though. When I created Family groups for each side of family starting with my grandparents it offered a way for the extended families of their 11 children to explore and share information about their roots and the growth of our families.

    What’s more… we don’t all have to pay some monthly fee to some money grubbing heritage group for family information that should never have been bartered off to them in the first place. Libraries and newspapers are all going digital for financial reasons? But why make us pay? So we can’t freely find and share our own family histories or any public information for that matter without paying over and over again. These entities make a fortune overcharging us for basically accessing and storing data they’ve stolen from our tax paying families in the first place.

  5. Thank you Hoover. Very insightful commentary! Greatly appreciated.

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