Summary:

The panelists in this Gigaom Research webinar will outline the range of analytics options available to mobile application developers, outline strategies for incorporating data sources into a holistic management system, and discuss the potential opportunities to increase application adoption, performance and monetization as a result.

Mobile app analytics

As mobility attracts a greater amount of focus and budget, understanding mobile users and usage behaviors becomes even more critical to a company’s bottom line. Metrics such as downloads and installs provide directional input about adoption, but they offer little advice about whether and how applications are actually used: information that is essential to both developers and product managers.

In this webinar, our panel will address these topics:

  • What kinds of metrics should app developers track?
  • How should businesses incorporate disparate data streams into a reporting system?
  • How can businesses expose analytics to a wide range of decision makers?
  • How should mobile analytics integrate with product planning and development processes?
  • Which companies and industries are leading the charge in mobile analytics?

Speakers include:

Register here to join Gigaom Research and our sponsor Kii for “Beyond downloads: comprehensive mobile application analytics,” a free analyst roundtable webinar on Wednesday, Dec. 17, 2013, at 10:00 a.m. PT.

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