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Thanks to a UBS note from Monday we now have some good data on broadband usage at Time Warner Cable. The investment bank issued a note saying that TWC’s CEO-designate Rob Marcus said online viewing is up (although not a replacement for pay TV), and is increasing the demand for broadband. That demand is up 40 percent year over year with an average consumption of 50 GB per month and a median of 20 GB per month. That’s driving the introduction of faster tiers, although TWC will keep usage caps at the low end to appeal to more price-sensitive subscribers.

  1. What is the usage cap? We use between 80-90GB a month.. We no longer pay for Cable TV, we stream via Roku, subscribe to services such as Netflix. Never once been charged for going over such cap..

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    1. TWC has a voluntary discount program. If you sign up you have to use either 5 GB or 8 GB per month in exchange for a discount. If you don’t sign up, there’s no cap.

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    2. Correction…. 800-900GB/month

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      1. Between Aug and Now…..

        The total usage for this timeframe is 3374 GB

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  2. Did no one notice the difference between mean and median? That’s a huge gap. Also, 20 gbytes spread out over the average 2-3 people per household isn’t that much consumption. The interesting thing to watch will be 4K streaming. Then consumption will really begin to pop and mean and median will widen further.

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  3. Time Warner cable: the company that is anti small / medium business. Want a static IP address, then pay up big time ($25 for a static IP + the requisite business class service at consumer type bandwidths upwards of $300/month). GigaOm, shall we sing the praises of Time Warner or should we instead run some investigative journalism on this subject?

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