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Summary:

Microsoft turned up the volume of its Scroogled campaign with another ad showing how Chromebooks are inferior. So much effort on what the company considers a useless product is interesting, and effective.

HP Chromebook

If the Pawn Stars don’t float your boat, perhaps real people — in Venice, California, that is — who use third-party computer apps will. That’s where Microsoft filmed its latest Scroogled ad aimed against Google’s Chromebook.

The latest ad is surprisingly effective as it focuses squarely on people using Photoshop, Illustrator, and Office, even though there are useful but limited alternatives on the web for each. The spot is far better — and more honest –than the prior ad, which we discussed on this week’s Chrome Show podcast.

Also in this week’s show, we discuss Google Now voice search in Chrome, SSD performance degradation concerns in Chromebooks, and improved Developer Tools for Chrome. Tune in below or download the show right here.

  1. Microsoft’s days of dominance are gone and they know it. Balmer, knows it, Gates knows it.

    Today everyone uses google, facebook, twitter, pinterest, instagram, linkedin, evernote, salesforce.com, mint.com

    Guess what all of that runs on Linux not Microsoft on the back end server side

    And front end client side Microsoft is optional not mandatory

    The Internet has moved on and Microsoft knows it that’s why they are spreading the FUD

    The alternative may be not that polished yet but most people don’t really use the apps to the extent that they really won’t be missing much on a Chromebook

    It’s quite hilarious that one arm of Microsoft is bashing Chromebook and the Cloud

    When the other arm is pumping up Azure and Microsoft CloudOS

    It just goes to show how direction less they are without a functional CEO proselytizing a unified message

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  2. It’s amazing how much emotion Chromebooks generate, for and against.

    The same tired arguments get rehashed, about Windows PCs having more apps, and Chromebooks lacking apps. And Windows laptops run Office and Illustrator, as the above article says.

    But I’ve never seen a comparison of two similarly spec’d machines with the same processor. One Windows, one Chromebook. I’d like to see how fast they perform at surfing the web.

    Although Chromebook does less, I want to know if it does those lesser functions faster than a similar Windows laptop. I would predict that Chromebook’s minimalist OS would make it faster at those functions, but I’m not sure.

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  3. I’ve just gotten a refurb 3G Samsung Chromebook. So far so good, although I have to admit to feeling a bit cramped both in terms of the input/output and the need to use work-around solutions. Your discussion about what to do if your Pixel drank too much Gatorade and the fact that you’re not altogether enthusiastic about alternatives makes me think that Microsoft’s ‘Scroogled’ campaign is perhaps giving too much credence to Chromebooks and in so doing might actually encourage folks to take a look at them. Sure Chromebooks are affordable but they really can’t be cutting into the MS bottom line as much as tablets are. MS has put themselves in a box — it can’t advertise against tablets, its OS market share look shaky, and cheap/no-cost alternatives to its core software apps are known to be readily available by increasingly savvy consumers. I guess the company has an advertising budget that it must spend, but I believe they’d do better touting their strengths rather than going negative on what is still a niche competitor.

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  4. I would consider myself a Microsoft fan for the most part as I like many of their solutions over their competition. With that said, I really dislike their whole Scroogled campaign as it just comes off as unprofessional. That does not mean you cannot bash the competition, I think the Siri iPad vs Windows devices ads are clever and give a comparison of functions (in MS favor of course because it is an ad after all).

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  5. Robert Husted Monday, December 9, 2013

    Interesting how Microsoft is really advertising for Google: telling people all about the Chromebook. Gosh! You mean I can’t run Photoshop and Illustrator on a Chromebook?! *GASP!*

    Please. Most people don’t run Photoshop and Illustrator… they run a browser (and a pretty outdated one at that). So a system that auto-updates, boots in 8 seconds, and gives me access to all my web apps for under $300 is pretty amazing. It’s the new Netbook and there’s definitely a market for that.

    My kids fought over the HP 14 Chromebook until we got a few more on Black Friday. They use it for school and for casual surfing – they prefer it over the virus-prone Windows Laptops and Desktops we have.

    If you want to run Norton or McAfee, then you should get a Windows machine. Chromebooks won’t run the latest Windows virus software.

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