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Summary:

The “New York Times Minute” launched today, featuring a video with three highlights from current news.

New York Times minute screenshot

The New York Times launched a new video product on Monday that offers a minute-take long take on the news curated by Times staff. Dubbed the “New York Times Minute,” the inaugural episode features stories about Iranian nuke negotiations, a development dispute and hermaphrodite sea slugs. Here’s a screenshot that shows the intro:

New York Times minute screenshot

New installments are published at 6am, noon, and 6pm, with the video clips appearing on the NYTimes.com homepage and on a dedicated blog site. In a statement, Executive Editor Jill Abramson described the videos as “a natural extension of our journalism that allows our viewers a quick and useful way to keep up with the news.”

The move comes as the New York Times has been planning a variety of other new products, including a food news feature and a lower-priced product aimed at younger readers.

For publishers like the Times, video holds promise because it is growing fast and can command high ad dollars. On the other hand, as Gawker Media’s Nick Denton pointed out at a media conference last week, video can be expensive to produce and most clips are only watched by a handful of people. For this reason, Denton suggested that non-TV outlets, which have little expertise in video, are best off pursuing a curation or aggregation strategy.

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  1. BBC News copycat!

  2. Marshall Kirkpatrick Wednesday, November 20, 2013

    Who hasn’t fantasized about doing something like this? Check out http://newsy.com too!

    1. Thanks, Marshall!

      Newsy has been at it for 4+ years – we are consistently innovating our product. It’s available via the web, iphone, ipad, android apps, through several partner sites and on Roku and Net2TV’s Portico service.

  3. edmundsingleton Thursday, November 21, 2013

    This can be a good idea as long as one does not have view a women in clown face…

  4. edmundsingleton Thursday, November 21, 2013

    Sounds like a good idea as long as one does not have to look at an overly make-up women in clown face…

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