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Summary:

The CRM kingpin’s acquisition binge continues with the buyout of cloudconnect, a startup founded by Adam Gross, a respected former Salesforce.com exec.

cloudconnect

Salesforce.com has purchased cloudconnect, a startup founded by Heroku and Salesforce.com alum Adam Gross who is now, I guess, back in the fold.

The news was posted — with scant details — on cloudconnect’s web page which read:

“We are delighted to announce that cloudconnect is now part of Heroku, a salesforce.com company. As part of Heroku, the cloudconnect team will continue to pursue its mission of helping companies create great apps and experiences by connecting their customer data.”

There is no press release but a Salesforce.com spokesman confirmed the acquisition and said to “stay tuned” for further details. Part of the news out of Salesforce.com’s Dreamforce show kicking off Tuesday in San Francisco is the company’s increased emphasis on mobile applications and making its Force.com and Heroku platform-as-a-service offerings good venues for developing, deploying and distributing those mobile apps, whether they’re from Salesforce.com itself or third parties. In that scenario, it looks like cloudconnect is a smart buy.

Update: I would bet that the acquisition has to do with the Heroku1 project mentioned briefly in last night’s Salesforce.com press release. According to a new Heroku1 web site, this will be a new version of the Heroku PaaS “designed specifically for Salesforce. Heroku1 gives you everything you need to create, run and manage applications that connect your business to your customers.”

Heroku1 is in limited availability slated to go broad next year.

Hmmm. Salesforce.com fields two PaaSes, one is the Salesforce ecosystem-focused Force.com and the second is the more broad-based multi-language Heroku. That dueling PaaS strategy has been confusing to some and now it looks like Heroku1 is a step toward resolving or rationalizing those differences. Of course, if Heroku1 becomes a Salesforce.com-dedicated PaaS, what’s up with Force.com?

Cloudconnect aimed to give developers easy access to customer data — “unifying all CRM, social, and web data into a single database” — according to a brief write up on the Heavybit web site. Cloudconnect was part of the the Heavybit startup community founded by Heroku co-founder James Lindenbaum.

So, I guess we’ll be hearing more about this acquisition and what role Adam Gross will play back at the mothership starting tomorrow at Salesforce.com’s annual Dreamforce show.

Note: This report was updated at 11:32 a.m. PST with details on Heroku1

  1. Good to see that Salesforce is recognizing the need to collate social data with CRM. This is an aspect of CRM systems that has never been implemented properly by any established name. We took it up when designing Agile CRM for small businesses – it captures all data about customers from everywhere in the internet. Now that Salesforce is going down this path, I expect more and more names to follow.

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