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Summary:

Design isn’t just about aesthetics, it’s about the creation of experiences that add value to your life. Tomorrow we’ll kick off two days of discussion about experience design for the tech industry at our Roadmap conference.

RoadMap 2013

If haven’t heard already, we’ve spent this past year organizing what’s going to be an awesome two-day conference focused on experience design called Roadmap. And, we are super stoked to announce that Roadmap officially kicks off tomorrow (Tuesday), at 9AM, at the Yerba Buena theater in downtown San Francisco. There are just a few tickets left if you haven’t gotten yours already.Yerba Buena

We’ll tackle topics like how to build experiences that your customers emotionally connect with and love from the makers of Airbnb, Square and Nest. Newcomers like Tinder will share how to design a user interface that’s addictive and viral. Experience design will also be crucial to the creation of wearables and the connected home, and you’ll hear from Samsung, Honeywell, Misfit Wearables and others on these topics.

In a happy coincidence Tuesday is also the day that design thinking pioneer Don Norman’s revised edition of his classic book The Design of Everyday Things goes on sale. Gigaom’s Rani Molla interviewed Norman earlier this year on the changes in design versus the change in tech:

“The Design of Everyday Things was published in 1988. Now, 25 years later, it’s amazing how the fundamental principles of design have not changed. That’s because people have not changed. However technology has changed a lot so the kinds of technologies to which these principles have to be applied are a lot different today than they were 25 years ago. Actually my real challenge in rewriting is, how can I describe things today so that 25 years from now it will still be correct?”

Norman has spent over two and a half decades pondering the changing role of design for technology, and we’ll be spending two full days on this idea, noting trends like the rise of the designer founder, and the hunger for designers at leading startups. At Roadmap you’ll learn about these trends from creative thinkers like:

  • Jack Dorsey, CEO and co-founder of Square
  • Tony Fadell, CEO and co-founder of Nest
  • Joshua Brewer, Former Principal Designer Twitter
  • Beth Comstock, CMO, SVP GE
  • Kevin Systrom, Co-founder Instagram
  • Scott Belsky, Behance Founder and Adobe VP
  • Jonah Jones, Lead User Experience Designer, Google
  • Carl Ledbetter, Sr. Principal Creative Director, Xbox Industrial Design, Microsoft
  • John Maeda, President of RISD
  • Alexis Maybank, Founder Gilt Group
  • Sean Rad, CEO Tinder
  • Erik Spiekermann, Typographer and Graphic Designer, Founder Edenspiekermann
  • Bret Taylor, CEO, Co-Founder Quip
  • Scott Thomas, Founder, The Noun Project
  • Franz von Holzhausen, Chief Designer Tesla
  • Robert Brunner, Partner and Founder of Ammunition Partners
  • Leila Takayama, Former Willow Garage Researcher and robotics interaction designer
  • Jeff Veen, Vice President Products, Adobe
  • Bernhard Seefeld, Product Management Director, Google Maps, Google
  • Danae Ringelmann, Founder & Chief Customer Officer, Indiegogo
  • Gentry Underwood, Co-founder Mailbox
  • Michelle Lam, Co-founder & CEO True&Co
  • Joe Gebbia, Co-founder, Chief Product Officer, Airbnb

We’ll also have a rocking’ After Party Tuesday night a few blocks from Yerba Buena, at the 46 Minna St Gallery that’s open only to Roadmap badge holders. Space is limited so head down there at 7pm when it starts.

RoadMap 2013

  1. Wow, this is going to be huge!!!

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  2. @Josh Trenser. I like your thinking!

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  3. Knock ‘em dead, gang!

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