Summary:

Gigaom Research is launching a research channel for tech decision makers. Whether they work in functional or line of business management, or in IT departments, tech buyers need to understand the impact of cloud, big data, mobile, and social business technologies on their business.

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Welcome to Buyer’s Lens, Gigaom Research’s  channel for research and analysis on the  emerging and disruptive technologies most critical to tech decision makers. The Buyer’s Lens will provide original content on the management and strategy implications of new technologies for buyer organizations. We will tap our network of 200+ analysts and conduct primary research for this coverage area, as well as for more in-depth reports.

We’ll route the most relevant of our research reports from our technology-specific channels (cloudmobilitysocial business, etc.), and we will repost some of the most on-point commentary from their Analyst Blogs. Any decision maker looking at a particular technology will want to dig into all of Gigaom Research’s related coverage, but we will provide a portal into that research with additional perspective.

What are the best practices for forecasting and communicating tech-driven change? Understanding strategy and business implications? Assuring C-level buy in? How about IT integration and service partnerships? Different approaches to tech governance? Vendor and technology evaluations? We’ll look at this and more.

As the curator of the Buyer’s Lens, Laura Stuart has invited other Gigaom Research analysts and curators to share insights and angles from their coverage areas. Buyer’s Lens will feature analysts who are assisting with tech decision-making and deployment , and in these inaugural weeks it will shine a spotlight on some of their recent work. You can also expect interviews with, and guest posts from, selected analysts.

For easy tracking of our coverage, please sign up for the Buyer’s Lens newsletter.

If you are an enterprise executive with an interesting story or insight to share, I invite you to contact Laura directly and we could schedule an interview or a guest post. If you are a vendor with a tip or suggestion as to an innovative enterprise or implementation, she’d love to hear it. If there’s a knotty issue managing and communicating technology change for which any of you would like to see coverage, drop Laura a line and let her know.

And please feel welcomed.

Image courtesy of flickr user Jeffery Beall

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