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Summary:

More creators can now take advantage of YouTube’s paid subscriptions. As of Tuesday, free channels that have over 10,000 subscribers and meet some other criteria can create paid channels and charge monthly fees for them.

YouTube has expanded the pilot program, first launched in May, that lets select partners sell subscriptions to their channels. It’s now available to all channels that have over 10,000 subscribers and meet some other requirements.

Creators have to launch a new paid channel — they can’t simply start charging for their existing one.

The company announced on its blog Tuesday:

“Today is the next step in offering you more ways to monetize your content through paid channels, now available to eligible partners in good standing with a channel that has least 10,000 existing subscribers. In addition to the 10 countries where paid channels are already available, you can also create and subscribe to paid channels in Mexico, with more countries launching in coming months.”

“Eligible” partners are those that have AdSense linked to their YouTube accounts and meet some other requirements. The countries where paid channels are available: The U.S., UK, Canada, France, Spain, Australia, Brazil, Japan, Mexico, South Korea.

Users will also have another way to find these paid channels: They are now accessible from YouTube’s mobile site and can be subscribed to there. YouTube says it will “keep adding more devices from which viewers can subscribe.”

YouTube launched its pilot subscription program in May, and the 71 existing paid channels are here, with subscriptions starting at $0.99 a month. Partners include Sesame Street, National Geographic Kids and Laugh Factory, among others. As my colleague Janko Roettgers has written, a paid subscription strategy will likely work best for creators who really understand YouTube and aren’t just using it as one outlet of many for their videos: “Outside brands that want to use YouTube as an additional platform to sell their content may have a much harder time — which is why it was so surprising that the first slate of subscription channels largely consists of outsiders.” Now that the program is opened up to more creators, it’s possible that we’ll see more YouTube “insiders” succeeding with subscriptions.

YouTube still hasn’t said when it will open up the paid channel option to all creators.

This post was clarified to note that creators have to launch new paid channels; they can’t simply start charging for their existing ones.

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  1. This is great news for youtubers! But with all the adds on YouTube making it hard. This might cut traffic from the website;many people use YouTube for entertainment and to enhoy themselves monetizing this might be a harsh move.

  2. Now you see how they are ruining Youtube or it’s still not clear?
    First payed content,now more and the latest rumor is a YouTube subscription music service.
    I’m pretty sure i’ve seen this one coming in a comment around here. We’ll see how they implement the music thing , if all music ends up behind a paywall it will literally kill Youtube.
    In the end they will get what they deserve ,they lost their way ( that’s all they had) and replaced it all with greed and lack of ideas.

  3. Does YouTube take a % of the subscription revenue or does the publisher keep 100%, while Google keeps the ad revenue or is that shared with the publisher as well?

  4. I pitched my idea to youtube for a way to avoid ads for premium members who would pay $1+ a month, etc to skip all ads = to 1000-5000 Views per month for premium content ahead of time and maybe exclusive content on top of their normal channels.

    But youtube didnt offer that simple Tivo like service. I’d gladly pay youtube $2-$5 for no ads to watch my favorite channels – and this is a huge and easy service. Then again you can just add ad blocker now that most tech savy have and get the same benifit. Itunes though shows that there are real fans that will support their channels direct to remove the ads.

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