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Summary:

The food experiment-turned-real product Soylent has raised a $1.5 million seed round from Andreessen Horowitz, Lerer Ventures and Alexis Ohanian.

Soylent
photo: Soylent

Keen on giving up food for the rest of your life? Soylent, which claims to be a complete meal replacement, has received $1.5 million in seed funding ahead of its December launch from Andressen Horowitz and Lerer Ventures, according to TechCrunch.

Other investors to the round include Reddit cofounder Alexis Ohanian and a mix of Y Combinator partners – Harj Taggar and Garry Tan at Initialized Capital and Jack and Sam Altman at Hydrazine Capital. Soylent’s creator, Rob Rhinehart, plans on using the money to turn Soylent into a fully fledged business by moving to Los Angeles from San Francisco and working on manufacturing the product in-house to fulfill the thousands of preorders already made through the company.

It’s a long way from what started out as an experiment that Rhinehart conducted to rid himself of “the time, money, and effort the purchase, preparation, consumption, and clean-up of food.” Rhinehart tracked the development and production of Soylent on his blog and has already built a fledgling community of Soylent “beta testers” — a small group of people willing to take on the task of consuming only Soylent for periods of time.

Rhinehart has gone through many iterations of Soylent to achieve maximal nutritional value, and says it now contains a careful balance of raw carbohydrates, proteins and fats, as well as vitamins and minerals. Soylent users receive their new food source in resealable bags and prepare the mixture by mixing the powder with water and a recommended amount of grapeseed oil. Many who have posted anecdotally about taking the “Soylent Challenge” stress creating a recipe for the (otherwise bland and chalky) liquid, although Rhinehart stresses to TechCrunch that the company is focusing on improving the product’s taste and mouth feel.

In testing, reviews have been mixed. Tech journalist Shane Snow praised the meal replacement after committing to it for two weeks, while Greatist CRO David Tao experienced indigestion and health problems after struggling for just three days. But these tests alone have been the driving reason to transform Soylent from a solo experiment to a mass-producing company — Rhinehart has already been able to take his product past the “Will you do it?” stage, and many are lining up to see if they, too, can become unburdened by food.

  1. They’re calling it “Soylent”? Srsly?

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    1. Agreed….

      …Charlton Heston (may he continue to rest in peace) would absolutely love this…

      ((smh))

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  2. Will it come in green?

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    1. PLEASE tell me this is a prank by a literate jokester!

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      1. 1st April is still away :)

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  3. As soon as I saw the headline, I knew someone would ask if it will come in green!

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  4. Congrats Rob and the Soylent team!

    We were inspired by Soylent earlier this year, before Soylent was a company, and organized Soylent Bar in Restaurant day here in Helsinki city, Finland. We offered over 200 cups of Soylent variations during the day. It was a great buzz!

    http://theambro.com/soylent-bar.jpg

    In the spirit of Soylent, we created Ambro, organic optimized nutrition powder that contains everything your body needs, from whole foods ingredients. We share the same underlying vision: people can approach food from two different angles: recreational eating and getting over the hunger as optimally and quick as possible. We just opened our pre-order beta two days ago.

    http://theambro.com/

    - Mikko

    Co-founder at Ambro

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  5. Isagenix has already done this, I’ve been replacing most/all my meals for three months. I lost 15 lbs and save money, time, and there is far less hassle in my morning routine.

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  6. A great deal of the funding was by individual donors giving 200+ per person. They are shipping in January, not December; their promised start date was June. Only half of the original investors have seemingly returned to even give their addresses for shipping, so it doesn’t bode well for re-orders, what they were counting on. With the majority of the publicity taking place in June this year , they aren’t likely to capture much new interest when on the marketplace. Shame they twiddled their thumbs so long. They sneered at nutritionists and MBAs, but those people could have avoided this mess………. Shame, because it’s a useful, if limited idea.

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