Premium movie channel Epix will premiere its documentary Schooled: The Price of College Sports online this Wednesday, giving people without an Epix subscription access to the movie through a live stream at 5pm PT. The movie, which is all about the money in collegial sports, was produced exclusively by Epix. Making it available online could be good promotion for the network, but it’s also an interesting response to piracy and cord cutting. Epix CEO Mark Greenberg told me in a recent interview that the TV industry has to innovate to win over cord cutters:

“Some in the media business call this cord cutting. But three decades ago, we had a different name for this in the industry. We called it competition.”

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