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Summary:

The tech firm will next year have a retail chief for the first time since October 2012, when the less-than-successful John Browett was booted out.

New Apple retail SVP Angela Ahrendts

Apple has hired Angela Ahrendts, the chief executive of British fashion house Burberry, as its new retail head.

Apple has been without a retail chief since October 2012, when SVP of retail John Browett left the company. Browett also came from the British retail sector, having previously been the CEO of electronics chain Dixons (funnily enough, he has since moved into fashion retail himself, now being the CEO of Monsoon Accessorize).

In a statement late on Monday, Apple said Ahrendts would occupy a “newly created position, as a senior vice president and member of our executive team, reporting to CEO Tim Cook.”

According to Ahrendts:

“I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline. I have always admired the innovation and impact Apple products and services have on people’s lives and hope in some small way I can help contribute to the company’s continued success and leadership in changing the world.”

She will join Apple in the spring, so perhaps we can expect some kind of shakeup in Apple’s retail and online store strategy next year. Hopefully she will prove more successful than Browett, a self-confessed poor fit for Apple who lasted all of six months.

Coming from the fashion world — and judging from the time Apple took to make the hire — she has a good chance of being a better fit. After all, technology and fashion are two colliding worlds, particularly with the dawn of wearable computing. This will no doubt be a recurring topic at our Roadmap conference, which takes place from 5-6 November in San Francisco.

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  1. Apple shareholder Tuesday, October 15, 2013

    What is this poaching crap?
    Why do you blogging idiots use demonizing rhetoric about Apple?
    Poaching?? You guys are morons. Poaching is illegal. Apple does not
    “poach” and does nothing illegal. Get an education or get a laborers
    job. You are mental midgets or slandering agitators.

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