6 Comments

Summary:

A survey shows that customers are twice as likely to buy an iPhone 5s than an iPhone 5c right now.

iPhone 5s group
photo: Apple

Apple’s latest iPhones have been flying off store shelves, and anecdotally, the iPhone 5s seems to be the hardest-to-find iPhone yet. That seems to corroborate with a survey from the Consumer Intelligence Research Partners (CIRP), which shows that the iPhone 5s is outselling the iPhone 5c by more than two to one.

According to the survey, taken at the end of September, the iPhone 5s accounts for 64 percent of Apple’s iPhone sales since its launch. The iPhone 5c, meanwhile, captured 27% of buyer’s dollars, while the iPhone 4s quietly sits at 9 percent.

iPhone 5s CIRP figures

These results are actually quite similar to the same cycle last recorded by CIRP, which showed 68 percent of buyers opting for the then-new iPhone 5, 23 percent getting the iPhone 4s, and 9 percent going for the iPhone 4.

What’s surprising, though, is that this is the first time Apple has introduced two new iPhones at once. And while the iPhone 5c is similar to the iPhone 5 in its internal hardware, it’s colorful design new design was expected to make more of a sales splash.

There’s still plenty of time for that, though, notes CIRP co-founder Josh Lowitz in an interview with AllThingsD. “Over time, the lower-priced phones have tended to gain share versus the flagship phone, after the initial rush of dedicated upgraders to the newest device,” Lowitz said.

So once all of the early adopters have gotten their hands on an iPhone 5s, iPhone 5c sales shares are likely to rise as time goes on. Still, this is good news for Apple right now, since it means most buyers are opting for the more-expensive model.

  1. The question is what percent of 5c buyers would not have bought a 5s. Any number larger than zero is a win.

    Share
  2. “Still, this is good news for Apple right now, since it means most buyers are opting for the more-expensive model.”

    An as we regular readers of Microsoft GigaOM know, cash is job #1 at Apple.

    Share
  3. I think there is no surprise here. As apple is more and more known his products will be more and more sold. So iPhone 6 will outrank all predecesors.

    Share
  4. i would be really curious how popular the year old 5 would be compared to the 5c.

    i have a used cell phone store and even though i do not have any 5s’s yet it does not stop tons of people from asking. the second choice for nearly everyone is the 5 not the 5c.

    i actually wonder if the whole 5c thing is not an intentional move on apples part to stop people from saving buying last years model and get the top of the line instead. lots of people do not need the newest greatest phone but at the same time do not want the want perceived as the ‘cheap model’

    Share
  5. The re was nothing in the 5s or c that made me want to upgrade from my 5 right now. I usually give my old phone to my wife, she has my old 4 now, and my son uses my old 3. Guess what , these phones still work just like when they were bought 8). I’ll probably wait for the iPhone 6 or what ever replaces the 5s, but my Mac mini will be getting long in the tooth too, so I may even keep the 5 an extra year and upgrade the mini instead, add more ram, and add second drive with a kit, maybe even SSD. 8)

    Share
  6. The ratios may be skewed toward the 5s now, but it will be interesting to see how or if that changes when the holidays approach.

    Share

Comments have been disabled for this post