Summary:

BYOD specialist Enteproid, which segregates work and personal data on user devices, will now be known as Divide.

enterproid

Enterproid has $12 million in cash from a new Series B funding round led by Google Ventures, a current backer, and new investors Globespan Capital Partners and Harmony Partner. Oh, and it has a new name: the company will be called Divide from here on. To be clear, Divide was already the name of Enterproid’s mobile device management (MDM) offering for Android and iOS devices.

Divide, which offers an encrypted workspace on employee devices to segregate business information and apps from their personal stuff.  is available as a free app or a more full-featured enterprise edition for $60 per user per year. It competes with MDM offerings from Good Technology, the Blackberry Enterprise Server and VMware Horizon Mobile but there are many other players in this market including MobileIron, Citrix’ XenMobile, AirWatch and at the low end OpenPeak, said Bob Egan, GigaOM Research analyst and founder and chief analyst at the Sepharim Group.

This new money brings total funding to date to $25 million — including an $11 million Series A round in  2011 led by Comcast Ventures with Google Ventures, and Qualcomm Ventures.

With these new resources Divide wants to push MDM further in a hopefully non-intrusive way in part by integrating it with MDM offerings from partners including IBM, Tangoe, Verizon, and Vodafone.  In a blog post, CEO and co-founder Andrew Toy wrote:

“The first chapter in the Divide story was helping companies take what they were doing with BlackBerry phones and helping them do that on any device. The next chapter of Divide will unleash the full power of mobility to let employees work, share and collaborate in ways we could only have dreamed of a scant few years ago. Our customers recognize the way mobile has become an integral part of everyday life for both IT and employees.”

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