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Target will become a T-Mobile MVNO, reselling its voice and data. brightspot goes live on Oct. 6 with two plans: $35 or $50 a month depending on whether you use data.

Target revealed late Wednesday that it would begin selling its own mobile voice and data plans, confirming earlier reports the retailer was getting into the mobile virtual network operator (MVNO) game. In a post on its abullseyeview blog, Target said it would resell T-Mobile’s minutes and megabytes in U.S. stores under a new service called brightspot.

Target will sell two plans: a $50 plan with unlimited voice and SMS and 1 GB of data on T-Mo’s “4G” networks, and a $35 unlimited talk and text plan with no data. As is most often the case with virtual operators, Target is offering a better deal than its carrier host – T-Mobile’s $50 unlimited plan typically includes 500 MB of data. But it’s still up in the air if that means customers will be able to access T-Mo’s new and growing LTE networks since T-Mobile calls both HSPA+ and LTE by the name 4G.

Target will sell both a selection of brightspot phones and SIM cards for customers who bring their own GSM devices. While the service is prepaid Target hopes to keep customers loyal by offering them up $25 store gift cards for every six months they remain with brightspot.

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  1. Prepaidfinder Monday, October 7, 2013

    Does anyone know the URL to signup and see the plan information? I’m trying to add it to my website http://www.prepaidfinder.com.


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