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Summary:

A new report suggests that a 3D phone from Amazon could use four front-facing cameras to track head and eye movement in order to display 3D effects.

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Talk of a smartphone from Amazon has persisted for a while now, and rumors of a 3D phone have been kicking around since May. Although Amazon recently announced it has no plans to introduce a smartphone this year, a new report from TechCrunch suggests the type of 3D technology Amazon could be working on.

According to the report, Amazon’s 3D smartphone won’t actually be 3D. Instead it will use four front-facing cameras to track your head and eye movement, moving the interface around accordingly to give the impression of a 3D perspective. That would make it possible to move your head around to peek at things that are technically off the edges of the screen. This sounds a lot more immersive than the standard glasses-free 3D technology we’ve seen in phones like the HTC EVO 3D, which required a fixed perspective. But implementing four front-facing cameras could be a costly feature that may not make it market.

Amazon is also said to be working on an image recognition feature that will allow you to take a picture of a real-world object and find a matching  product for sale on Amazon. Features like this seem likely, as I imagine the main reason for an Amazon phone is to introduce another avenue for Amazon on which to sell its products and services.

The report also mentions that Amazon is working on a second, less expensive phone, which is something we’ve heard before. This phone is believed to run on the FireOS software found today on Amazon’s Kindle Fire tablets. Pricing for both phones was not mentioned, but in response to last month’s rumor that Amazon had plans to introduce a free smartphone, an Amazon spokesman contacted me to say, “If we were to launch a phone in the future, it would not be free.”

  1. Brendan O'Neil Thursday, October 3, 2013

    The real play with the eye tracking is to optimize advertisements and pushing product sales.

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  2. Very possible @Brendan! I mean that’s why Google patented recently a new ‘pay-per-gaze’ business model!! So ads will be the revenue stream but to get there you need to hook the user up and make gaze-interaction intuitive.
    For whoever achieves that, this technology could be as revolutionary as touchscreen but also much more profitable. That’s why application developers are tuning in and starting to test SDKs from eye tracking companies.

    But I don’t think Amazon’s 4 cameras is the way – Some of the best engineers in eye tracking who I met @myGaze are ready to bet their house that without Infrared you will never reach robust enough performance for the mass consumer market, and those guys have been on the forefront of this technology for 20 yrs….

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