Fitbit is reportedly working on a new fitness band, the Fitbit Force, which can provide more detailed statistics about your daily fitness levels and also functions as a watch.

Fitbit Flex
photo: The Verge

It looks like Fitbit is working on a higher-end counterpart to it popular fitness tracking band the Flex. The Verge has images and details on Fitibit’s latest band, the Force, and it looks like fitness nuts will have a new toy to get excited about.

The Fitbit Force will reportedly cost $129.95, which makes it $30 more than the $99.95 Fitbit Flex. But you’re getting a lot of new features for your money. The Force reportedly features a built-in altimeter, which measures your altitude. It can use this sensor to provide you with a Floors statistic, telling you how many flights you climb each day.

Fitbit Force water resistant

As you can see in the promotional images, it also looks like the Force should be water resistant and have a sharper display than the Flex. But maybe best of all is that the Force will also work as a watch. That’s a relatively simple addition that helps it compete against devices like the Nike+ Fuelband. Fitbit has included an altimeter and a watch view before in the Fitbit One clip, but these features are not available in the Flex.

Other new features include a physical button, which will likely allow navigate through the band’s settings and functions. The band will be available in two sizes and come in black or slate color options. There’s no word yet on a release date.

Disclosure: Fitbit is backed by True Ventures, a venture capital firm that is an investor in the parent company of this blog, Giga Omni Media. Om Malik, founder of Giga Omni Media, is also a venture partner at True.

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  1. Totally obvious and totally better. LOVE the fitbit flex.

  2. an altimeter that measures your altitude!

  3. Something like this would be pretty useful for doctors as well. You could track your pulse 24/7/365 and your phone could even give you warnings based on said data.

    Gamifying exercise is the way to go!

    They’ll have accelerometers and GPS pretty soon.

  4. Will this allow me to track vertical while skiing?

  5. Can one use it while swimming ?
    Is this release within the month or six months away. I want to buy a fitbit. This one sounds like it addresses my needs best…..would just like to know how long I would be waiting?

  6. The fitbit flex is actually waterproof, so that’s not a new feature. If anything, the new force may be LESS good in wet situations because of the button. (Not that this will stop me from buying it.)

  7. Yeah right, not a media leak, just plain marketing for a product idea trying to prevent buying users from buying new competitors releases.

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