Startup Dataguise has closed a $13 million series B investment round “led by Toba Capital with additional capital coming from the investment arm of a leading electronic conglomerate,” according to a press release. Dataguise’s biggest selling point might be its product designed to secure data within Hadoop. Aside from standard authentication, Fremont, Calif.-based Dataguise actually uses big data techniques to analyze data, determine what’s sensitive and then mask or encrypt it.

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