Evernote wants to entrench its note-taking and sharing application more in businesses and hopes that a new Salesforce.com version will help it do so. Evernote for Salesforce, which debuts Friday at the Evernote Conference, will be available from Salesforce’s AppExchange online store. Salesforce.com CEO Marc Benioff will appear with Evernote founder Phil Libin at the launch.
Evernote, a personal note-taking, clipping and archiving application, was founded in 2008. Last year, it launched Evernote Business as a way for teams to share notebooks and collaborate.
The focus of Evernote Business is help co-workers work smarter. For example, a spokeswoman said, it makes suggestions when you search for keywords on notes authored by coworkers that might be relevant to what you’re working on. It also will suggest people you might want to talk to on a particular subject.
“If I search for “Evernote Food messaging,” Evernote will suggest the names of the marketing manager and product manager as people to seek out for more information. On a team of two or three people, it’s probably not a big deal. But in a company of a few hundred people, it makes a difference. Especially if you’re new to the organization.”
The company says it added 8,000 new business customers in the past year — without any outbound sales effort — and clearly Salesforce.com, a leading provider of CRM and related applications, could expand those horizons. Evernote Business costs $10 per user per month. It was not clear if that is the same price point for the Salesforce.com version.
Both Evernote Business and Evernote for Salesforce aim to help workgroups collaborate on documents and share information quickly and easily. Evernote for Salesforce users will be able to “clip” web pages, attach documents, make audio notes and add snapshots and other data to customer records.
Programs that let workgroups collaborate on and share documents are a hot spot now in this era of dispersed workgroups. Cloud file sharing and storage company Box recently announced Box Notes, a collaborative application that allows team members to co-author documents simultaneously. It’s due later this year.
Also at the conference, Evernote announced a partnership with 3M on a version of its application that will let users photograph, organize and archive Post-it Notes, and rolled out the Evernote Market, an online store for related products like a Fujitsu “Evernote Edition” scanner and Evernote-branded Moleskine notebooks and Post-it Notes.