Summary:

Pinterest is making it easier for users to save text-based articles to the site. The move is likely to attract more media companies to Pinterest, and may also prevent some users from switching over to services like Pocket and Instapaper.

pinterest article pins

It looks as if a lot of people are using Pinterest not just as an image-sharing-and-saving site, but also as a place to save text-based content. In fact, Pinterest says that over 5 million articles are pinned every day — so on Tuesday, it rolled out new “Article Pins” that include more information about the contents of those articles.

Pinterest writes in a blog post:

“Articles will now have more information — including the headline, author, story description and link — right on the pin. So, when you find articles about things you’re passionate about, such as science, travel, parenting or health, they’re easier to save and organize on Pinterest.”

The post also links to lots of media companies that are using Pinterest to share their articles, including the New York Times, the New Yorker and BuzzFeed. While some of these companies are primarily pinning image-based content, the new Article Pins are a way for them to promote words as well.

Pinterest isn’t necessarily the next Pocket or Instapaper. But there are likely plenty of users who want to save content in just one place, and with the new Article Pins, those who primarily like to save images and products with just a few text-based pieces thrown in may stick with Pinterest to save it all.

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