The iPhone 5s isn’t even on sale yet, but data from Morgan Stanley suggests that iPhone sales are already up 28 percent over this time last year.

iPhone 5s M7 processor

This could be a banner quarter for Apple. According to a report from Fortune, Morgan Stanley’s Katy Huberty sent a note to clients on Wednesday suggesting sales to the tune 34.5 million iPhones in quarter three. That’s an 18 percent increase over the 26.9 million iPhones Apple sold in the same quarter last year.

According to Huberty, “Our tracker includes Web search data through Sept 15, which incorporates the iPhone announcement on Sept 10 and the start of pre-orders on Sept 13.” That means this data includes iPhone 5c pre-sales between September 13-15. The tracker includes results for China, France, Germany, Japan, the U.S. and the U.K., all of which are launching the new iPhones.

Considering the iPhone 5s hasn’t even gone on sale yet, these numbers are impressive. In fact, they’re actually 11 percent higher than the 31 million phones that were forecasted to be sold by market consensus.

With the iPhone 5s going on sale this Friday, Apple is likely to see an even more impressive fourth quarter. The only company providing some major competition right now is Samsung, which sold 47 million phones over the same period of time.

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  1. A deep analysis (Apple Insider) of the A7 / M7 combo, plus the 5S camera means that Apple has raised the competitive bar, again. It has at least 1 year lead over the competition.

    The high value of a used iPhone takes the Early Termination Fee to zero.

    Net: A lot of people will upgrade to the 5S.

  2. 28% increase…

  3. Forward a copy of this to Peter Misek. Watch him cry in his beer. – along with everyone else at Jeffries, this morning, actually.

  4. Is it un-American to use any other phone than an iPhone because it sure seems that way with the frenzy the US press is doing around all things Apple these days. So sad

  5. To all this are mock numbers. There is nothing different about the phone that is attractive against today’s devises. They only rised the bar for iPhone lovers. Just saying!

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