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Summary:

Startup Hampton Creek Foods is now selling its first plant-based egg product at Whole Foods in California.

Josh Tetrick, the CEO of Hampton Creek Foods

Startup Hampton Creek is now selling its plant-based egg products at Whole Foods in California. The company — which is a little over a year old and is backed by Khosla Ventures and Founders Fund — is based in San Francisco and we visited their food lab earlier this year.

Hampton Creek Food’s first product is a plant-based egg replacer for baked goods called Beyond Eggs, and the company has developed a plant-based mayonnaise, too. The likes of Bill Gates, who’s an investor in Khosla Ventures, and Tony Blair — who’s an advisor to Khosla Ventures — have taste tested Hampton Creek’s “Beyond Egg” muffins.

Photo of Bill Gates taste testing Beyond Eggs muffin.

Photo of Bill Gates taste testing Beyond Eggs muffin.

Hampton Creek Food’s CEO Josh Tetrick told me earlier this year that his team of engineers, chefs and science PhDs, have worked on over 344 prototypes for their egg-yolk product, and have studied 287 types of plants that range from peas and canola. Tetrick is a do-gooder entrepreneur who tells me that “the food industry is broken.”

Tetrik told me that Beyond Eggs will be 19 percent cheaper than eggs, will last longer on the shelf than eggs, is safer to use than eggs, and is better for you than eggs. There’s also all of the feel-good aspects of the product: the poor environmental and inhumane conditions of the egg industry, and the reduced carbon emissions by decreasing the amount of feed (mostly corn and soy) that goes to chickens.

But all of those won’t matter if the products don’t pass Tetrick’s “Dad Twinkie” test, the goal of which is to deliver a twinkie that’s cheaper and better for you, but that tastes exactly the same. Hampton Creek Foods is just one of a new type of eco-food innovator that is being incubated in Silicon Valley.

  1. plant based eggs at whole foods is a good initiative!

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  2. insane

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  3. Our concern is this – are the plant based eggs Non GMO?

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  4. Not naturally produced so I would not consume.

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  5. I never knew there was such a thing as a Canola plant.Canola oil is made from the rapeseed plant,which was first used to make industrial lubricants and pesticides then cooking oil(mmm sounds yummy).Canada is the main producer hence the name Canola.For several million $ they persuaded the FDA to approve it for human use.So much for the FDA’s concern for the peoples health.

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  6. I tested cookies based on real eggs and these plant based eggs and frankly couldn’t tell the difference. Both cookies, however were really bad ;-)

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  7. Very interesting.

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  8. then don’t call them eggs call them something else, UUrgh *crouches in disgust*

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  9. plant eggs Urghh *cringes in disgust*

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  10. Stacey Citraro-againstanimalabuse Saturday, October 12, 2013

    I am a big supporter of Beyond Eggs, have been since I first heard about it. I have tried Just Mayo, both regular and chipotle versions @ DC Vegfest and it is JUST AWESOME like I knew it would be. Though I have heard the saying, “the longer the shelf life…the shorter yours” so thankfully I’m not a processed food addict…..hmmm just got me thinking….this is an awesome company with awesome products and will change the future for the better. It has many benefits that will support animal welfare, ethics, environmental concerns, health and wellness. Also check out beyondmeat dot com

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    1. Yes, GMOs will save the world! Wake up – Vegans have been making great mayonnaise for years, it doesn’t take a billion dollar company to make- Bill Gates is not your friend- he’s in it for the money! Buying up all the natural seeds in the Mexican food banks- and supporting the GMO killing agency! The Bill Gates foundation is as corrupt as the Rockefeller foundation! tax shelters

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