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Summary:

Apple introduced two new iPhones Tuesday at an event at its headquarters in Cupertino, Calif., and here’s how the action unfolded.

Apple iPhone 5S event
photo: Om Malik

I attended Apple’s iPhone event in Cupertino Tuesday, and live-blogged the proceedings here. Like everybody else, I was expecting two new iPhones and the release of iOS 7, and that’s what we got.

Here is what has been announced so far. We’ll have much more to come later.

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Om Malik 11:14:07 am

My summary of the day: All the rumors were true. Sonny Dickenson hit it out of the park. I am impressed by the innards of the phone(s) and the cheaper iPhone 5C aren’t too bad and not as disappointing.

More importantly, I think there isn’t anything that didn’t surprise me. Apple did what it does well — innovate on hardware and integrating it with their software, but I didn’t see anything that gives me confidence in Apple’s ability to exist in world where services are equally important.

Their bet is app developers are going to do it, but the fact is that as Instagram and SnapChat have shown — users are on Android and that’s the area they need to focus on for international growth.

PS: I will buy the iPhone 5S, though will have to wait for a few days since I am traveling overseas.

Tom Krazit 11:13:00 am

Om Malik 11:11:26 am

Elvis Costello is here to and I think we are done. It was an hour long show! No new iPads just yet.

Om Malik 11:10:15 am

And now we have a surprise guest. …

Om Malik 11:08:41 am

Tim is extolling virtues of iPhone 5C, iPhone 5S and iOS 7. (new ad being aired.)

Tom Krazit 11:07:51 am

Om Malik 11:07:11 am

Tim is back

Om Malik 11:06:34 am

iPhone 5 is dead. Sept. 20 you can purchase iPhone 5C and 5S in a whole bunch of countries. First day launch in China. And Japan they will have NTT DoCoMo along with the usual suspects. By Dece 2013 — 100 countries and 270 carriers.

Om Malik 11:04:35 am

This is our most forward thinking phone yet. 16GB $199 and 32 GB $299 and 64 GB $399. Leather cases in five colors – $39 each. (They are horrible at least from what I saw.)

Om Malik 11:02:44 am

ID is not saved on Apple servers

Om Malik 10:59:58 am

Super impressed with TouchID sensor but want to try it to pass judgement. Now Jony Movie Star is back!

Om Malik 10:59:00 am

It is on the home button and basically it is exactly the same way you use it and it is super smart and is protected by a sapphire lens.

Om Malik 10:58:14 am

introducing TouchID and you now use fingerprint and detailed ability to scan finger

Tom Krazit 10:57:22 am

Om Malik 10:57:18 am

Phil is talking about security and the most common way is to set up a password. About half of the smartphone customers don’t set up a password.

Om Malik 10:55:59 am

The camera in iPhone 5s spells doom for lower end SLRs. Some seriousy good technology in there.

Om Malik 10:54:40 am

Now showing photos taken with iPhone 5s. Quite impressive.

Tom Krazit 10:54:02 am

Om Malik 10:52:15 am

Auto image stabilization is built in and you get sharper images. It is taking multiple photos and combines them and makes sense of the photos. Also has a burst mode. (oh, we have been doing that with other apps ) Slo-Mo feature in the camera. (NIce.)

Om Malik 10:49:47 am

Does auto white balance, auto exposure, dynamic tone map and autofocus matrix metering and takes multiple pictures and shoes you the sharpest in a simple fashion. True tone flash. Flash adjusts to light conditions.

Om Malik 10:48:22 am

New camera f2.2 aperture and 15% larger active sensor area. Bigger pixels = bigger picture. 1.5 micron pixels.

Tom Krazit 10:47:27 am

Om Malik 10:47:03 am

Battery life…. says will be as good as iPhone 5 but not buying it. it is sort of overselling… but that’s me.

Om Malik 10:45:34 am

New M7 works along A7 and motion processor. Makes sense of all the sensor data and gives new powers to the iPhone. So amazing and learning from sensors.

Om Malik 10:44:16 am

Phil is back

Om Malik 10:39:54 am

Epic Games Donald Mustard is showing off the games with this new A7 chip. The graphics are stunning and smooth as silk. I do want to get hands on this device asap.

Om Malik 10:38:53 am

2x as fast as A6 and 2X in graphics improvement with A7> Chip nerd heaven. As an old-time chip reporter, this is nothing short of stunning and amazing.

Tom Krazit 10:38:27 am

Om Malik 10:38:11 am

It will be an easy transition for developers and they are going to get upgraded tools for 32 and 64 bit applications.

Tom Krazit 10:38:03 am

Om Malik 10:36:40 am

New A7 64 bit system on a chip. First in a chip. This is pretty awesome — as a chip nerd I love this.

Om Malik 10:35:35 am

It is the gold standard for the smartphones. Comes in three finishes… silver, gold and space gray.

Om Malik 10:34:12 am

Phil is back to announce the iPhone 5S. Most forward thinking phone anyone has created.

Om Malik 10:33:37 am

My thoughts on iPhone 5C — it is a remarkable fightback action against growth of Android at the low end. My feeling — they should have done this six months ago.

Om Malik 10:31:38 am

Jony loves showing off the manufacturing process. He is my hero thusly. I love love these making phones films — because they tell the difference between how Apple approaches product design and how others do it.

Om Malik 10:30:04 am

Break to show a film starring who else but Jony Ive. (Must be something to do with his calming voice.)

Om Malik 10:29:32 am

Looks like my nieces are getting this instead of the more expensive iPhone 5s.

Om Malik 10:28:32 am

Blue, white, pink, yellow and green. 16GB for $99 and 32 Gb for $199. 2-year contract. 6 cases $29 each.

Om Malik 10:27:59 am

Facetime HD camera for low light optimization (more selfies) and more networking banda and probably most LTE support world wide.

Om Malik 10:27:01 am

Made of hard coated polycarbonate material and is steel reinforced. 4 Inch Reitna and is powered by A 6 chip. 8 Megapixel camera.

Tom Krazit 10:25:39 am

Om Malik 10:25:23 am

the iPhone 5C matches the IOS 7 and together they are just looking amazing. I know a little candy colored but damn good looking.

Om Malik 10:23:36 am

iPhone 5C is introduced and it is more colorful and fun than any iPhone we have made.

Om Malik 10:22:53 am

Phil Schiller on stage (hoot and holler.)

Om Malik 10:22:41 am

We want to serve more customers.

Om Malik 10:22:31 am

Business has become large, that we are going to replace the iPhone 5 with not 1 but two new designs

Om Malik 10:21:56 am

iPhone 5 had the most successful year of any iPhone. iPhone biz went to an entirely different level and making it very huge.

Om Malik 10:21:20 am

iPhone talk begins

Om Malik 10:20:27 am

We are making all five apps free — iWork, iPhoto and iMovie are free with all new iOS devices. (How about those of us who paid getting their money back? Damn!)

Om Malik 10:19:54 am

We make some incredible creativity apps – iPhoto and iMovie. We think that iWork is a key advantage for customer productivity and others for creativity. All iOS devices are made better with these apps.

Om Malik 10:18:16 am

(Talking about iWork) iWork now consists of best selling productivity apps on any platform.

Om Malik 10:17:38 am

It has been an incredible effort and it is possible because of Jonny and his incredible design team and Craig and his incredible engineering team.

Om Malik 10:17:05 am

Tim is back

Om Malik 10:16:58 am

200 features and we are seeing a lot of new designs – Open Table, Zillow and NBC. (Seriously Craig, you couldn’t find any indie developers to tout, you know the guys who do fun cutting edge stuff. Do you ever use Evernote. )

Tom Krazit 10:16:43 am

Tom Krazit 10:15:52 am

Here’s our coverage from WWDC in June for more details on the basic iOS 7 details: http://gigaom.com/2013/06/07/live-blog-apple-keynote-wwdc-2013/

Om Malik 10:15:43 am

So the iTunes Radio is here and it looks damn good. I am sure they will be great to access, but still am not clear on how they are using the metadata to make my choices.

Tom Krazit 10:14:46 am

Om Malik 10:13:58 am

Camera improvements in iOS7 — those are pretty nice. Showing off photo collections etc. Very nice, but we have seen this before at WWDC.

Om Malik 10:11:54 am

Siri is improved. (just not as good as Google Now, I bet.) Showing off new ringtones. I am not sure if I am that excited about sounds.

Om Malik 10:11:37 am

Craig: Search is easier – pull down and search from anywhere. (Interrupted by the dreaded auto correct – mouse vs mousse. Now you feel our pain, homie?)

Om Malik 10:10:13 am

Craig Federighi is on stage to talk about iOS7. (Lot of the stuff we have seen before.)

Om Malik 10:08:54 am

iOS7 will quickly become the most popular mobile OS.

Om Malik 10:08:38 am

We have been hard at work finishing up iOS 7 and next month we will ship the 700 millionth iOS device (Applause.)

Om Malik 10:07:30 am

Stanford store – 9 years has served 5 million customers. And this we have replaced it with a new store with glass on 3 sides. It is an architectural marvel. Over 8 times the size of the old store.

Tom Krazit 10:05:05 am

Om Malik 10:03:56 am

20 million applied for tickets for the iTunes concert. Applause. Live video broadcast to 100+ countries. Applause (maybe because it is an Apple Internet product that really worked.) Now showing some film about the iTunes Festival and fans yelling. (Did they allow Android phones into the stadium?)

Tom Krazit 10:03:52 am

Om Malik 10:02:41 am

7th year of iTunes Festival and 30 days of music from London. Lady Gaga performed her new unreleased albums, JT and Kate Perry to star soon.

Om Malik 10:01:55 am

People are joining in from Beijing, Tokyo and Berlin. Cook welcomes them, Now talking about iTunes Feastival.

Om Malik 10:01:06 am

We are getting underway. Tim Cook is here on stage.

Om Malik 9:57:19 am

Bad News — no video stream for this event.

Om Malik 9:57:02 am

Spotted at the Town Hall — Yahoo CEO Marissa Mayer, Jack Dorsey of Twitter and Square and Al Gore — among several guests who are well, like us — waiting in anticipation for the new iPhones.

Tom Krazit 9:52:17 am

Om and Jack Dorsey get ready to head in.

Tom Krazit 9:44:25 am

Tom Krazit 9:37:46 am

Oh well, that was smaller than I thought it would be. Take my word for it: omelet station.

Tom Krazit 9:37:09 am

He reports they have omelet stations this year. Classy.

Tom Krazit 9:30:57 am

Om has arrived in Cupertino and is dodging over-caffeinated reporters and Apple employees, looking for a seat at Apple’s Town Hall, where the company has held numerous events over the years. He’ll report in shortly.

  1. A leaked image of the iPhone 5s box shows the home button being marked as “Touch id Scanner”. This is the new finger print scanner we have been waiting for. You can see the leaked image below:

    http://www.takeaclick.com/2013/09/10/iphone-5s-box-shows-finger-print-scanner/1150/

  2. OMG, that phone looks really cheap…

  3. Nikhil @ MobileJury.com Tuesday, September 10, 2013

    I am enthusiastic about the event. But will never buy this phone.

  4. If you add the fingerprint scan to authorizing credit cards plus a beacon system like that shown to Emily Chang by PayPal, yesterday, the opening bell apps seem likely and productive.

  5. Wow, only four comments so far and already 50% of the comments are from people going out of their way to say how much they hate this phone.

    Listen, there are things I don’t like too. I don’t click on stories about them and take time out of my day to write comments telling the world how much I do not want to buy something. I just see the headline and move on.

    Maybe that doesn’t work for you, but it makes my life nicer and I hope you at least consider it before writing another crap comment.

  6. Anuj@twalkitout.com Tuesday, September 10, 2013

    though we have been talking about Apple and iPhone for almost a lifetime now, I think if new iPhone comes cheaper, though with the technical advances, it’s about taking the brand and its appeal to the bigger skape, the not so rich kids around the globe willing to buy a new iPhone.

  7. So far, everything about iOS 7 has been known to us beta users for the past few months. So no surprises yet. It’s nice to see a target date for a full version, though, since some of my apps still crash with the latest beta (which is, however, light years better than the first two beta versions. They were really sloooooowwww and buggy).

  8. it feels like watching the launch of Nokia Lumia products

  9. What about NFC ???

    1. ninja – see my earlier comment. NFC not needed.

    2. nitin – see my earlier comment. NFC not needed.

  10. do you have any pictures of the new iphone 5s colors? grey gold white?

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