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Summary:

Instagram says it has 150 million users and it signed up about 50 million users in past six months. The company is benefitting from the sharp increase in smartphone penetration, especially overseas where Android juggernaut has caught full momentum. Nearly 60% of its users are overseas.

Kevin Systrom Instagram Facebook video

Instagram, the mobile photo and video sharing network that  launched in October 2010 took 19 months to chalk-up 50 million users. The next 50 million users came in a mere nine months, thanks to the launch of Android version of the app. Six months later, Instagram says that it has surpassed the 150 million user mark. “Now more than 60% of you are from outside the United States,” the company noted on its blog.

Mobilize 2011: Kevin Systrom – CEO, Instagram

Mobilize 2011: Kevin Systrom – CEO, Instagram

If Instagram continues to sign-up people at this pace, it will soon race past 200 million users. (Incidentally, Twitter in the past has said that it has 200 million users, though we have heard that the overall count is much higher these days.)

Instagram’s growth is reflective of an increasing use of smartphones over regular feature phones. The Android juggernaut in overseas markets is one of the reasons of sharp acceleration in Instagram’s growth. According to GigaOM Research “shipments of smartphones will grow 40 percent in 2013 to over 975 million, and grow at a rate of over 20 percent compounded annually through 2017. Smartphone shipments will increase 5 percent in 2013 to 160 million, then continue at a CAGR of 5.5 percent through 2017.”

The launch of iPhone with higher quality cameras, wireless broadband, a nascent app economy and a sharp increase in the post-Facebook Internet users created a perfect storm — and Instagram showed up at the right time — obviously with the right product.

PS: You can follow me on Instagram (if you don’t) at Instagram.com/om. Also, Instagram co-founder Kevin Systrom will be a featured speaker at our RoadMap conference, scheduled to be held on November 5 & 6 in San Francisco.

  1. I’ve learned to live without FaceBook and never cared for Instagram. Thanks to WhatsApp.

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  2. so much!

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  3. will be interesting to see from which countries is the growth coming from…

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