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Summary:

Are connected water ATMs the future of clean water distribution in the slums of urban India? Startup Sarvajal thinks so.

Sarvajal, water ATM

Many of the residents of Savda Ghevra — a resettled slum in the western part of Delhi, India — spend several hours a day acquiring water for basic daily needs like drinking, washing, and cooking. The cumbersome and time consuming process often involves waiting in long lines for sporadic trips from government-sponsored water tankers, and long walks with heavy containers to water sources that are at risk for being unclean.

India water tanksBut a for-profit five-year-old startup called Sarvajal (“water for all” in Sanskrit), which is backed by the Piramal Foundation, is trying to offer a better way. The company has built a business off of developing franchise-run water filtration and distribution services in rural areas of India and is now in the process of launching newly-developed connected ATM-style systems that can distribute low cost, clean water to customers using an ATM card.

Sarvajal already has 35 of its water ATMs installed in urban areas in India, and the plan is to launch another 50 in the coming months across slum redevelopment communities in Delhi. The ATMs are owned and managed by local franchisee entrepreneurs and the devices have some 25 sensors, which manage and monitor water pressure and filtration, and make maintenance and repair of the systems low cost and easy.

SarvajalFrog Design’s Executive Creative Director of Global Insights, Jan Chipchase, describes Sarvajal’s new water ATMs to me as “pushing the boundaries of what the Internet of Things is.” Frog Design helped Sarvajal with design-focused research around how customers would use the new ATMs and launched a report on Tuesday laying out their findings.

The big question with the business model is: Will residents of Delhi’s slums be willing to pay for the convenience of buying water quickly and easily — even at a low cost — in contrast to getting it for free from the government (albeit at the expense of much time committed)? It’s not yet clear, though Sarvajal says it’s able to sell water through its ATMs for one cent per liter, compared to seven cents per liter for large bottled containers, fourteen cents per liter for small water pouches, and up to 32 cents per liter for hand-held bottled water.

Sarvajal founder Anand Shah tells me during a phone interview from New York that the company took the for-profit route — despite the difficult nature of making a profit by selling clean water to consumers in the developing world — because he wanted to scale the business much more quickly than a non-profit would be able to. In addition, being a for-profit made it easier to attract young talent to the company, Shah explained.

Shah, who used to run the Piramal Foundation, says Sarvajal isn’t profitable yet, but he sees a path to getting there. “This is why the Piramal’s of the world are so important,” he says, because the road to profitability is a long one for this type of social good business. In addition, Shah says that the work with Frog Design — which was funded by the Institute for Money, Technology and Financial Inclusion — was invaluable and bought the company some five years of experience in the field and a new appreciation for empathy-led design thinking research. We’ll be discussing design thinking and technology at our RoadMap conference in November in San Francisco.

  1. good efforts, meeting social responsibility

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  2. very well written and informative article.

    the nexus between goodwill and eco innovation is building – and will create fortunes for the founders and blessings to the masses.

    amen.

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  3. Nice move. But I’d questions sustainability credentials. Where does the high-TDS (Totally dissolved Solids) water go after the reverse osmosis process? Back to the same ground where a bore well sucked it from (How? through seepage or recharge?)? If we’re increasing the brine/ TDS content in the input water, eventually we’ll get unusable/ un-filterable water.

    Having worked on the Internet of toilet things, a better solution seems to be to have self cleaning toilets close to the water purification units that use the high TDS unfilterable water for washing and cleaning.

    And are we forgetting rain water harvesting? If we forced collection over every roof top (easy as Bangalore has shown) and simply collected more run-off water at every street corner (a rotomoulded ‘sintex’), we would have a cheaper and more sustainable source and solution for water for everyone.

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  4. Mwat Dominic Danjuma Asedeh Monday, September 9, 2013

    This is an awesome effort I hope the Indians see reasons to make the most of this

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  5. Good effort.Satvajal and’ Amma water’launched in Chennai today have a long ahead.Nevertheless the intentions are appreciative.

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  6. I never imagined that bottled water business would ever be successful in India. Water and electricity distribution if handled in this manner would solve many problems. It is wrong to assume that people want free food, water and electricity, They want it at right price with consistent quality.

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  7. Carmen Johnson Tuesday, October 1, 2013

    thanks

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  8. The Ajay Piramal group is way better than the other ‘ASHOK PIRAMAL GROUP’. Top management at Ashok Piramal Group sucks. The whole HR department is run in a very manipulative way. The HR director is a very conniving woman. I have first hand experience. She made someone cry I know for 6 days after falsely accusing and forcing to sign a fake document. She should be arrested for harassment.

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  9. Anumakonda Jagadeesh Thursday, October 17, 2013

    Such Hightech systems never work in rural areas. For example: even simple Box Type Solar Cooker has not penetrated in Rural India. Only 6 lakh units sold(but not all of them used).

    Appropriate Technology(AT) should be:
    Affordable Technology
    Alternative Technology
    Accessible Technology
    Acceptable Technology

    I have an innovative,affordable,safe drinking water for all Solar Disinfection System:

    Safe Drinking for All through Solar Disinfection
    by Dr. Anumokonda Jagadeesh
    http://www.harvesth2o.com/solar_disinfection.shtml

    Dr.A.Jagadeesh Nellore(AP),India
    E-mail: anumakonda.jagadeesh@gmail.com

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  10. So what happens when people start using this service and others like it and not supporting the free water system and for profit companies own the ONLY access to clean water. Water is a resource not a commodity!

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