After testing out its new prepaid mobile brand in several states, AT&T is making Aio Wireless available online to the whole country. The service targets T-Mobile customers, setting off a hissing match between the two carriers.

AIO Wireless

AT&T’s experiment with a separately branded prepaid mobile service is about to go nationwide. Aio Wireless will be available to any U.S. customer in mid-September via its online portal.

My colleague Kevin Tofel covered the details of Aio’s pricing in May when AT&T took the service live in Houston, Tx. and Tampa and Orlando, Fla. The unlimited talk and texting plans come with data buckets ranging in size from 250 MB to 7 GB. Customers can select from Aio’s feature phones or smartphones or bring their own  AT&T-compatible device.

Aio’s hefty and cheap data plans clearly target heavy data users unwilling to sign up for AT&T’s contracts. That’s why it was odd that at launch Aio didn’t run over AT&T’s LTE network, only its HSPA systems. AT&T quickly rectified that in June, however, sending out an update to customer’s SIM cards that allowed their phones to tap into the LTE network.

Now that the service makes a bit more sense, AT&T has been using Aio to strike at T-Mobile and its no-contract inexpensive smartphone plans. AT&T certainly isn’t keeping its intended target secret. It’s home page states loud and clear “Say Goodbye to T-Mobile.”

AT&T AIO Goodbye T-Mobile

T-Mobile is fighting back, though it’s using a slightly different tactic. It’s suing AT&T, claiming the maroon-ish color Aio uses in its branding is too similar to T-Mo’s characteristic magenta to be a coincidence. Verge reader RJohnstone posted this handy color comparison in that tech news site’s comments section, so you can judge for yourself.

Aio T-Mobile color palette

  1. No family plans? Nope, thanks.

  2. GBPackerfaninKC Friday, August 30, 2013

    It takes a little work to manage each account/phone number, but the savings are well worth it. There is a unlimited talk text and 7GB data plan. This is what I am going to after my contract with Verizon falls off.

  3. There is a reference guide of the prepaid resellers (25+) and categorized by network on http://www.allprepaidplans.com

  4. Now if they would only add short code text support! So strangely frustrating they do not currently. Will stick with my Unlocked Tmobile on GoPhone in the meanwhile.


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