Apple(s aapl) hasn’t yet made a dent in India’s growing smartphone market, perhaps because of pricing, but also because it doesn’t offer a product that accounted for nearly a third of sales in the second quarter of 2013: large-screened phones. This chart from IDC shows a growing number of sales in India are coming from devices with 5-inch or bigger displays.
IDC says 30 percent of phones sold during the last quarter were of the large variety; a combination of small tablet and big phone. And the trend is increasing.
It’s still early days however. The world’s second most populous nation only saw 9.3 million smartphones ship during the quarter. That’s up from the 3.5 million from the year-ago period, but there’s still tremendous room for smartphone sales growth.
So who is offering the lower-cost large handsets, often with dual-SIM card capabilities? Samsung leads the pack here with IDC noting zero-percent interest installment plans on products such as the Galaxy Note II. The company accounted for 26 percent of all smartphone shipments during the quarter, followed by Micromax, Karbon, Nokia(s nok) and Sony(s sne).
Unless the economics and preferences of the Indian smartphone market change drastically, Apple may be on the outside looking in without a product that people want in country of 1.2 billion people.