Game Informer, a monthly magazine owned by videogame retailer GameStop, is by far the bestselling digital magazine in the U.S.: It has nearly three million digital subscribers, according to the Alliance for Audited Media, blowing away the other publications on the list. (Reader’s Digest, at #2, has under 300,000 digital subscribers.) But Game Informer isn’t necessarily a model for the rest of the industry: AdAge notes that subscriptions to it are bundled with GameStop’s premium customer rewards cards. Those loyalty card memberships account for over 99 percent of Game Informer subscriptions.

You’re subscribed! If you like, you can update your settings

Story posted at: adage.com

Comments have been disabled for this post