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Summary:

Google cloud platform manager Greg DeMichillie was on our Structure Show podcast this week to defend Google’s position in the cloud computing market. He makes some fair points, but will they be enough to lure in developers and companies en masse?

Funny thing: On last week’s Structure Show podcast, North Bridge Venture Partners’ Paul Santinelli talked about the biggest threats to Amazon Web Services and didn’t mention Google (or Microsoft, some listeners have pointed out) once. Time will tell whether that was oversight or wisdom, but based on this week’s Structure Show guest, I’m guessing Google thinks it’s the former.

Greg DeMichillie

Greg DeMichillie

Barb Darrow and I interviewed Greg DeMichillie, director of product management for the Google Cloud Platform, and asked him all about why people should take Google’s cloud products seriously. Here are five of the main points, but listen to the whole thing for a lot more detail and for a discussion of the week’s cloud computing news.

Google can’t run on GoDaddy: So if running on infrastructure that was designed to handle some of the most widely used applications in the world is important, Google should be looking pretty good. “If you think about file systems or data stores to store Gmail or the web, there were no, still are no, existing systems that are up that sort of scale and up to that sort of demand,” DeMichillie said. “We frequently face the task of having to invent the solutions to problems as we come up with them.”

Google has the “most widely used cloud NoSQL database”: Speaking about Google Cloud Datastore, the hybrid SQL-NoSQL database that powers App Engine and is now a standalone service, DeMichillie said, “We’re running about 4 trillion operations, read/write requests, per month on [it] today.” Granted, that count includes both internal Google user and external customer use, but, he noted, Snapchat is a Google cloud customer and accounts for more than a handful of transactions everyday.

Google in the cloud business for the long haul: Google’s periodic housecleaning sessions over the past couple years — including of popular services like Google Reader — understandably raise some doubts about how committed Google is to projects that don’t meet revenue goals. DeMichillie wouldn’t guarantee services like Compute Engine will be around for the long haul, but he did try to reassure developers by explaining that Google’s cloud services are really just externalized versions of what it uses internally. “There’s no scenario in which Google suddenly decides, ‘Gee, I don’t think we need to think about storage anymore or computing anymore,'” he said.

Google is no Amazon Web Services in IaaS … yet: “Clearly, just from a pure market share perspective, we acknowledge the reality of that,” DeMichillie acknowledged. But Google has been regularly adding features to Compute Engine since its May release and to its overall cloud platform on a regular basis. Compared with some other cloud providers, he noted, Google believes wholeheartedly in the cloud as the delivery model for next-generation apps and doesn’t have a legacy software business to preserve.

Google spends a lot on infrastructure, and that matters: It might not take billions of dollars in capital expenditures every year to build a profitable cloud computing business, but DeMichillie’s stance is that providers who can make those kind of investments will probably make infrastructure that developers find more compelling. “Obviously, scale has a number of advantages,” he said. “Scale allows you to invest in customer hardware, custom software, custom data center technologies. It allows you to innovate across all dimensions of the stack.”

So there you have it. In just four weeks of the Structure Show, we’ve now talked about just every major cloud provider and spoken directly with two of them (MIcrosoft cloud CTO Dave Campbell was our first guest). Listen, put your thoughts together and tell us who you think has best chances to challenge AWS.

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Feature image courtesy of Shutterstock user hoperan.

  1. 6. It takes payment from the NSA to let them trawl your data

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    1. so does every other cloud in the USA. They just don’t tell you. You think the feds can’t access your AWS data. You are so wrong. They can do so without a warrant and within a blink of an eye.

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      1. Rolf, you cannot argue with the Google PR team and their fan boys.

        Google is far more dependent on a large user base than other large IT firms because their main revenue source is based on profiling users. Thus they will make sure they look good to the public.

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      2. That was some fast Google shill work.

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  2. Jack N Fran Farrell Saturday, August 24, 2013

    “How do you answer a really big question? “: really fast with 100,000 CPU supported by 1,000,000 GPU, slow with just 10,000 CPU supported by 100,000 GPU or really slow with 10,000 CPU because you haven’t optimized the use of cache and GPU to answer the question. Ask Google, they are doing signal processing functions that ‘subconsciously’ support more ‘mindful’ CPU operations. So is IBM. Amazon may not want to mine all the worlds knowledge. It will settle for the commercially valuable part. Whoever wins the battle for Mining the Human Mind, it won’t be a troll.

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  3. Jeffrey Kesselman Sunday, August 25, 2013

    You left out the most important part of all this.

    Google is PaaS (Platform as a service) whereas AWS, Joyent and even Azure now are Iaas (infrastructure as a service).

    In order to write code to run on Google’s backend you need to use Google’s app engine platform which means vendor lock in. The other provide virtual machines you can run anything on.

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    1. Derrick Harris Sunday, August 25, 2013

      That’s only partially true. Google App Engine is a Paas, but Google Compute Engine is IaaS.

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    2. Douglas Garstang Monday, August 26, 2013

      Not true. Google provides compute instances in exactly the same way that AWS does.

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  4. Thanks to Barb & Derrick for the chance to speak with you. On the subject of Google Compute Engine, I encourage everyone to check out the podcast if you haven’t already. Compute Engine is a very important part of the Google Cloud Platform and we’re excited about where the product is today as well as the roadmap for continued enhancements.

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  5. Google cloud service is the best one so far.

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