wants to bring professional captioning to everyone


Online video captioning company 3Play Media launched a new site called Thursday that aims to make it easier for YouTube users to add professionally transcribed subtitles to their videos.

Users can simply sign in with their YouTube accounts and order closed captions for any of their publicly available videos, with charging $2.50 per transcribed minute of video. 3Play Media is working with a network of more than 400 professional transcriptionists, and promises turnaround times of just a few hours. isn’t the only way to add closed captions to YouTube videos. The video site rolled out its own automatic captioning based on Google’s speech recognition technology back in 2009, but the results of this can be mixed. That’s why others have stepped in with their own captioning efforts.

Most notably, offers users an online editor to add their own captions to their videos, and even crowdsource closed captioning efforts. However, for people who don’t want to deal with transcribing videos themselves, looks like an interesting alternative.

This story was corrected at 9:55 am with the correct pricing information for’s service.

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