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Summary:

Oppo is teasing its upcoming N1 smartphone is a series of provocative ads on Facebook. One ad points to a “brand new user experience” in the form of a rear touch back panel.

Oppo N1
photo: Oppo

News of the Oppo N1 first surfaced a couple of weeks ago, and Oppo has since officially confirmed the phone will be announced on September 23. Now, the company is teasing its new smartphone in a series of provocative ads on its Facebook page. One ad makes reference to a rear touch back panel, which Oppo is calling “a brand new user experience.”

Oppo N1 back

At this point is unclear just what, exactly, this rear touch panel will entail. The photo of a woman’s back appears to offer no clues, nor does the photo of a roll of toilet paper, under which Oppo claims the N1 will be “easy to use with one hand so you can get busy with the other one.”

Oppo n1 toilet paper

The closest point of comparison would be the recently announced LG G2, which has a set of control buttons on the back of the phone. After extensive research on how people use their phones, LG decided to place the power and volume controls below the camera, and they are the only physical buttons on the device. Oppo might be going for something similar, but that wouldn’t quite qualify as a “brand new user experience.”

Another image shows that the N1 will be Oppo’s successor (at least in spirit) to the Find 5, a high-quality 5-inch Android device it released earlier this year. Apparently Oppo’s recently announced R819 didn’t make the cut.

Original rumors pegged the N1 as featuring a Xenon flash and an “Owl” image chip for strong low-light camera performance. Whether this is still part of the deal remains to be seen, but for now, Oppo has certainly managed to pique my interest.

oppo n1 timeline

All images from Oppo’s Facebook page.

  1. Ricardo Bilton Thursday, August 22, 2013

    There should be at least a brief mention here of how tasteless these ads are. Especially that first one.

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  2. That’s your opinion

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  3. Since when is a sexual innuendo or a naked woman’s back offensive to 50% of the world’s population? Are women to be protected from everything which may or may not be perceived as “offensive”, within the framework of a whole host of “-isms”, no less? How about women shift their focus to assisting in the continued development of hard science and technology, instead of complaining about things like these. Women have been handed technology and the developed world on a platter. Women, please don’t use your computers (which may as well work by “magic” to many of you) to complain about advertising made by men for other men (men are the majority of smartphone enthusiasts, as with all technology), and instead be grateful that you are not living in a mud hut, focusing on spiritual and social issues while being plagued by diseases now eradicated by modern medicine. Wake up and show some gratitude! Men and women are very, very different on a biological basis.

    PS, no wonder women are underrepresented in STEM fields (and it has nothing to do with “patriarchy”) – as studies have shown, even among the newborn, males focus their attention on mechanical objects, and girls focus on faces. Also, IQ is not evenly distributed among the sexes, this is a non-controversial fact. Women are heavily outnumbered in the upper tiers of IQ, and thus they are generally less represented in STEM fields and other areas requiring heavy brainpower.

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