Adap.tv, the ad exchange that AOL agreed to buy for $405 million last week, may have a problem with ads running on bogus sites where they are viewed only by bots, according to an Adweek report that quotes multiple researchers and ad buyers, some of which deemed between 30 and 80 percent of Adap.tv’s ad impressions suspicious. The company denies any wrongdoing, but it may just be part of a bigger problem in an industry where hidden ads are standard practice.

You’re subscribed! If you like, you can update your settings

Story posted at: adweek.com

Comments have been disabled for this post