Breaking Bad’s new season must have had a massive opening day — it was all everyone was talking about on Twitter and it was one of the top searches on Google. A quick search of “breaking bad” on Topsy, a data analytics company, shows a big spike in tweets about the show. A recent report from Nielsen Research showed that there is a correlation between Twitter activity and TV viewership. In other words, Twitter drives people to tune in to the shows (and ratings cause people to tweet more.) For some of us, as my colleague Janko Roettgers recently pointed out that television is the second screen and the Twitter-TV correlation is pretty obvious.
Breaking Bad was a hit both in terms of rating and on Twitter, and yes there is a correlation.