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Summary:

You can complain and sulk about inflight internet all you like, but that doesn’t stop you from connecting. More flyers are buying Gogo’s services than ever before, and they’re paying even more to do so.

American-Airlines

Our need to remain constantly connected everywhere is definitely paying off for inflight internet provider Gogo. The company reported its first quarterly earnings since going public in June, and it shows that not only are more domestic flyers signing up for its pokey airborne connections, but that they’re also paying more for the privilege.

Gogo now connects 1,982 American Airlines, United, Delta, Air Canada, U.S. Airways, Alaska Airlines Frontier, Airtran and Virgin America planes in North America, and each plane brought in an average of $25,600 in the second quarter, up 22 percent from the same period a year ago. That’s a pretty hefty increase for a single year, but that’s not the half of it. Its overall revenue from commercial aviation increased a whopping 53 percent to $49.8 million in the second quarter.

Gogo Q2 2013 operational data

It’s not only connecting more planes, but more flights with more passengers. It estimated that in Q2 there were 77.1 million butts in the seats of Gogo-linked flights. Not only did Gogo succeed in luring more of those passengers onto its network (5.9 percent versus 5.3 percent a year earlier), but it also extracted more money from each passenger that did connect: $10.38 per session, a full $1.35 more than it did a year ago.

Gogo still isn’t profitable – in fact, its losses increased five fold to $72.6 million – but its revenues are increasing at a fantastic clip and show few signs of slowing down. After all, Gogo has what amounts to a monopoly in the aircraft that it does serve, and our desire to check email and surf the web at 10,000 feet shows no sign of abating.

The irony of the situation is that the more successful it becomes, the worse off its customers will be. Gogo is feeding all of these flights with what is essentially a CDMA 3G network pointed at the sky, and as with all cellular networks, users must share their capacity. So just as a bunch of simultaneous smartphone users will congest and even take down a cell on the ground, the more internet surfers there are on a flight, the slower speeds will be for everyone.

Gogo is trying to keep up with that capacity demand by upgrading its networks, but so far only 312 of its planes can tap into the new system’s higher speeds. And even when its entire fleet is upgraded we’re still just talking about a souped-up 3G network.

It doesn’t seem to matter to the flying public though. We’re more than willing to shell out $20 a flight for slower than dial-up speeds. I do it every time I get on plane for San Francisco. So does Om Malik and pretty much everyone on the GigaOM staff. We’re holding out hope, though, that a new generation of air-to-ground systems – currently being debated at the FCC and developed by Qualcomm – will supply the same level of broadband quality that we’re used to on the ground up in the skies.

  1. This is more a function of airlines getting around to rolling out Wi-Fi than love for Gogo (or more accurately Slogo).

    Speed does matter. Southwest uses another carrier and delivers faster speeds at a lower price point, which I will choose other things being equal. But for the most part Wi-Fi isn’t more important than schedule, airport, connections, etc.

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  2. $20 a flight to check your email?

    Sheesh. I think I can manage to wait a few hours until the flight lands.

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    1. If you’re a freelance programmer bringing in 100-150$ for each hours work, 20$ for five hours of internet is money well spent.
      At 4$ an hour, that’s comparable with what internet cafes would charge 3-4 years ago. And we’re talking internet 38,000 feet into the sky.

      As for the speeds and prices – they’ll improve together with technology and consumer demand. It’s just a matter of time until the quality of Wifi on board is considered a major differentiation between airlines.

      I only hope airlines start packing electrical sockets for charging laptops and smartphones. That’s when onboard wifi will truly become a commodity.

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    2. When I’m traveling for work, that’s $20 I can expense. And I can get some work done in the air. On long flights it’s a great way to use the time.

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